Print: Tribune Bankrupt, Ad revenue plunge

From RintiniWriting Media giant Tribune Co., saddled with billions in debt since it became a privately held company last year, filed for Chapter 11 bankruptcy protection in a Delaware court this afternoon, becoming the first major newspaper or chain to declare bankruptcy in modern history. (Washington Post) Wall Click for bigger picture. Total print and…

Outdoor Advertising = Graffiti

Our children observe a world filled with advertising and emulate it in their graffiti. Are they responsible for not understanding that only certain people can dump branding on certain walls? Advertising is branding and expression of the company. Graffiti is self-branding and self-expression of the individual. Does that make it wrong? Osaka advertising wall (foto…

Social Networking Ads

With Australian traditional job advertisements dropping a gobsmacking 21.7% in the last year, is the economy really in a bad state or is just that our economic indicators have moved from heritage media to social advertising? From today’s Sydney Morning Herald (gotta love Plugger!) Downturn trims number of job ads,Miriam Steffen THE number of job…

MacDonalds , MySpace UGC

MacDonalds Chant Off. User Generated Content is a horrid term, how about we use Consumer Generated Media? Or even better, People Creating Stuff. From New York Times: The year was 1974: gas prices were high, inflation was rampant and an unpopular Republican occupied the White House. McDonald’s introduced a spirit-lifting jingle: “Two all beef patties,…

Advertising Agency Awards??!!

Synopsis. Cannes viral video award was won by Speed Undressing – and mightily pissed off the “client” JC Penney. Agency User Generated Content Anyone? (AUGC) I wrote earlier about Save Our Advertising: speak up, get with it, get engaged with the online community, connect. And I’m speaking to the advertising agencies themselves, not their clients….

End of content

End of content