TED Talks: Malcolm Gladwell and universals vs variables

Malcolm Gladwell wrote The Tipping Point and Blink. I liked both books and don’t care what people are currently saying about The Tipping Point. This video covers three points re: Howard Muscowitz work in the 1970’s:Don’t ask, Measure. People won’t say they want weak milky coffee, (75%) they always say dark rich hearty roast. I…

Disrespecting your consumer = anti-advertising anyone?

There’s all sorts of conclusions you can reach about Social Networks, ain’t there? Warning: rant coming up. Funny article in AdNews (always good for a laugh) : Web 2.0 gets nasty (by Nina Lees)Web 2.0 obsessive uptake of social interaction, user generated content control and unbridled interactivity has meant the lunatics are running the asylum.That’s…

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Advertising spend online will increase (recession)

Good ol’ Forresters (from AdWeek): NEW YORK The looming economic downturn will inevitably lead to a decrease in ad spending, but marketers are likely to continue shifting money into social media, according to a new study. According to the Forrester Research report, marketer moves into areas like word of mouth, blogging and social networking will…

Facebook Ads: Social Ads and iTunes and Amazon

Finally!I was expecting this yesterday: Today we announced an entirely new advertising solution for Facebook. Right now, we want to make clear what’s changing—and what’s not—for you. First of all, what’s not changing: Facebook will always stay clutter-free and clean. Facebook will never sell any of your information. You will always have control over your…

Facebook: Social Ads – Nov 6th launch

*Laurel sits and waits patiently by the mailbox for her ludite (sic) brick and airplane ticket* Article from AdAge New York: Facebook Set to Introduce Major Ad Play Social Network Could Unveil ‘SocialAds’ at NYC Event Next Month By Abbey Klaassen Published: October 23, 2007 NEW YORK (AdAge.com) — The invitation, sent to advertisers and…

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