Your sponsored posts on Facebook are hated, and customers leave ‘get out of my newsfeed’ messages in their hundreds. Welcome to social media engagement! how to write sponsored posts and not be a dork.
Using Facebook for sentiment analysis of the coming election. A free marketing research tool. Beats focus groups!
Online ads are dropping in price and blaming online communities. Yet social advertising rarely work because we are chatting with mates, and not to be interrupted by situationally irrelevant ads.
Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign”. Think “stunt” and you have a better idea of what they are talking about.. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes […]
I hate it when I see that an audience has paid a truckload of $$$ to attend a conference and what they get is advertisements from the speaker on the podium. *smack* This came outof TEDTalks via Tim Longhurst (today): Thou Shalt Not Simply Trot Out thy Usual Shtick. Thou Shalt Dream a Great Dream, […]
Kentucky Fried Chicken offer to fix potholes in exchange for graffiti – err sorry – advertising on the hole covers. From The Chicago Tribune: Colonel Sanders look-alike Bob Thompson helps a repair crew in Louisville “re-fresh” one of the estimated 350 million potholes nationwide. (KFC Corporation photo/ March 24, 2009) There is a danger on […]
Before the whole shmozzle starts, I thought I’d put the “social media assets” up online (video to youtube, Powerpoint to slideshare and so on). Easier to retweet if you want. The Powerpoint presentation Twitter for Business and AdTech Sydney View more presentations from Laurel Papworth. (tags: atsyd adtech) The video I’ll edit this post later […]
From RintiniWriting Media giant Tribune Co., saddled with billions in debt since it became a privately held company last year, filed for Chapter 11 bankruptcy protection in a Delaware court this afternoon, becoming the first major newspaper or chain to declare bankruptcy in modern history. (Washington Post) Wall Click for bigger picture. Total print and […]