Youtube | Laurel Papworth

Online Community Manager – Social Media Business

Online Communities, social media, Social Media Australia, Social Media Business, social networks 12 Responses »

Apr 122011

I‘ve rebranded my Social Media Business podcast last week – let me know what you think! This episode: social network for arty crafty types Etsy.com makes $400m, massively multiplayer online game World of Warcraft makes 1.2 billion (but still deletes my account!). Also, we managed the Junior Masterchef online communities (Facebook, blogs, forums) and keeping kids safe online against their own efforts! Issues with moving a client from Facebook Personal Profile to Business Page Migration (don’t do it!) and also the launch of our brand spanking new Social Media Q&A online community forum at The Community Crew.

Is there anything you’d like me to talk about in one of the next ones? I have got one coming up about theft in online communities and another about social media press rooms….
You can subscribe to these Social Media Business podcasts on YouTube, on Vimeo and on iTunes or subscribe via RSS (video) Continue reading »

YouTube Symphony Sydney Opera House

Event, Online Communities, social media, Social Media Australia, social networks 12 Responses »

Mar 212011

YouTube Symphony Sydney Opera House Online Community Makes Music! Imagine The X Factor but the auditions are held online, the music is classical and The London Symphony Orchestra and others “judge” the YouTube videos on the players precision and tone. Well, The Sydney Opera House hosted 25 million people (most of them online!) last night for the Youtube Symphony. A hundred or so sat outside in the rain and watched the light show or the screen in Hyundai or whatever it’s called, Park. My partner and I headed to Circular Quay last night to sit in the rain and wind Continue Reading…

Japan’s Tsunami is Gods Way of Teaching A Lesson – Social Media Fraud

Online Communities, social media, social networks 11 Responses »

Mar 152011

If someone puts up a video on the social network YouTube saying that God is Good and teaching Japan not to be heathens by sending them an earthquake for Lent do you think: oh that’s so right! wot a nutjob! a fake – like LonelyGirl or some other prank. Attention seeking viral campaign thingie. UPDATE: Videos have been removed which is why they currently do not display. http://www.youtube.com/watch?v=7UmotTE-VlY is TamTamPamela a fraud (an agency cavorting and having fun with YouTubers)? Or real? You choose. tip: Half a million online community views in a day is more of an agency play. Continue Reading…

Election 2010: GetUp Tony Abbott Mashup

Politics, social media, Social Media Australia 21 Responses »

Aug 032010

Getup in Australia has had women in Australia speak election candidate Tony Abbott’s words – to an interesting effect. The long tail of political comment are not forgiven by the community if they are not addressed in a timely fashion.

Hitler Downfall: Constantine Film vs The World

Online Communities, social media, social networks 10 Responses »

Apr 232010

Mashable reported this morning that, after the Hitler Downfall meme had done it’s work and made tonnes of money for Constantine Films, that Constantine Films was forcing the parody videos to be removed. The intriguing piece of news for me was the fact that YouTube seemed to be taking the side of us naughty content “pirates” complete with instructions on the YouTube blog on how to fight the charge. As one of the affected (see my Toyota Yaris Downfall post) I thought I’d check it out. When I logged into YouTube all was fine. It seems that as the content Continue Reading…

Volkswagen: The fun theory

Online Communities, social media, Social Media Australia, social networks 15 Responses »

Oct 212009

I’m a huge fan of advertising campaigns in social spaces that are fun, narrative, a game, and not in your face. This one from The Fun Theory meets all that criteria and more:

Gary Hayes Social Media Count

Online Communities, social media, social networks, statistics 15 Responses »

Oct 212009

Social Media statistics: Ever wondered how many people are blogging, uploading videos, tweeting right at this very minute? Here’s a counter that displays growth of Twitter, money spent on Facebook gifts, number of SMS’s sent worldwide second by second. Social Network activity measured in real time.

Assassins Creed 2 and 3D Avatar game Tsuke

games, Online Communities, social media, Social Media Australia, social networks 8 Responses »

Oct 062009

Avatar in 3D, Assassins Creed 2 movie and game, all at the Tsuke launch.

Social Media: Social TV and building audience communities online

Featured, Media, Online Communities, social media, Social Media Australia, social networks, TV 12 Responses »

Sep 282009

Just around the corner is a whole new world of social TV. Social media meets traditional content – audiences become online community members. Social networks around TV.

Malaysia: Social Media and Facebook numbers

social media 14 Responses »

Sep 192009

There’s a great article in The Star (Malaysia) by David Gibson of Inter-Asia. Malaysian Internet users like Facebook, Myspace, and Friendster. They’re also connecting via Twitter, LindedIn and Plaxo, and eBlogger. They use resources such as Slideshare, iTunes, Flickr, and YouTube. Nine of the Top 20 websites in Malaysia are social networking sites, and the top 6 sites are Yahoo!, Facebook, Google.com.my, YouTube, Google.com, and Blogger. Social media big in Malaysia By 2010 there will be 17 million Internet users in Malaysia. 45% of Malaysians are between the ages of 15 and 40, 31% under the age of 15. By Continue Reading…

Evolution: Friendster up for sale

blogs, Online Communities, social media, Social Media Australia, social networks 20 Responses »

Jul 292009

Friendster may be up for sale, but where do these sites site in the evolutionary path of social networks?

Australia: Bans, Filters and Government 2.0 Taskforce

games, government, Politics, Social Media Australia 31 Responses »

Jun 292009

if the Government filter out MA15+ games, and ban any games not classified, what happens to World of Warcraft? What about social spaces like Second Life? How about iPhone games and Facebook apps? MySpace? a Job for Government 2.0 Taskforce methinks.

Training: Social Media Marketing Campaign course

Event, Online Communities, social media, Social Media Australia, social networks, Training 25 Responses »

Jun 042009

social media marketing campaign course in sydney in july.

Australia EVENTS: Free Social Media seminars

Event, Online Communities, social media, Social Media Australia, social networks 12 Responses »

Apr 272009

… not all are free, some are $60. But free works better at grabbing attention. It’s called “online marketing”. (haha) Please don’t tell the ACCC! HEAPS MORE INFORMATION HERE SOCIAL MEDIA SEMINARS OVERVIEW: April 22nd 9:30- 1pm Innovation in Cross Platform content. We basically showed TV and film using social media in a really really extended way, including games and full collaboration. You missed it. April 29th Wed 29 April – 6pm – 7pm seminar on Free Open Source and Creative tools No Registration Required, just show up at AFTRS in The Entertainment Quarter (next to Hoyts). Social Media is Continue Reading…

COURSEWARE: social media and PR Crisis Communication

Course, Event, Featured, Online Communities, public relations, social media, social networks 37 Responses »

Apr 232009

Courseware for Social Media Workshops I’m going to gradually, as time permits, migrate all my courseware across to the new format, offer it for free download under Creative Commons for download (lulu or scribd), or physical colour workbooks via publish on demand Lulu (http://stores.lulu.com/laurelpapworth) . WARNING: I’ve ordered the new format printed workbook from Lulu but I need to check formatting, make sure fonts etc haven’t gone mad. Check back here – I’ll remove the warning in 3 days when the workbook arrives. By the way, the converting, uploading and distributing of this content for free would go faster if I Continue Reading…

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