005_Sydney Opera House YouTube Symphony

by Gary Hayes

YouTube Symphony Sydney Opera House Online Community Makes Music! Imagine The X Factor but the auditions are held online, the music is classical and The London Symphony Orchestra and others “judge” the YouTube videos on the players precision and tone. Well, The Sydney Opera House hosted 25 million people (most of them online!) last night for the Youtube Symphony. A hundred or so sat outside in the rain and watched the light show or the screen in Hyundai or whatever it’s called, Park.

My partner and I headed to Circular Quay last night to sit in the rain and wind and watch/listen to the YouTube Symphony. A melodious concoction of medias indeed. We streamed the YouTube channel live to an iPad so we could listen to the music and watch what was happening inside The Sydney Opera House, while sitting at tables and chairs of a closed restaurant, out of the rain, across the water. Gary took photos eg the one above, while I mused out loud (ok, whinged) about the end of summer, the sleeting rain, and why was watching classical music via an iPad and coloured walls more interesting than watching a normal orchestra play in a normal hall. Which, let’s face it, I’d rather nibble off my left arm than do. Yet strangely it was. Every time we tried to leave, the full moon played peekaboo with the clouds, or a piece would come on and the crowd sitting in Hyundai Park ( dunno it’s real name, they were the sponsors for the event and boy did we ever know it) would chirp up and come alive.

008_Sydney Opera House YouTube Symphony

by Gary Hayes

Experiential social media is on the rise. How can we slice and dice old experiences into new fragments? This could have been taken much much further but as a baby step, it wasn’t half bad. My main tip would’ve been to let  more people know about it. Such as a shame the harbour area was empty though I know the Opera House (contained space) itself sold out in like 60 seconds flat and apparently 25 million eventually watched it online (staggered streaming worldwide) but even with the weather, there should’ve been a lot more on the ground. Use your influencers to promote events!

These events call for a shared experience – the people in the Opera House, the people drenched outside in the rain sitting on soggy cardboard, the millions watching the streaming online.

Like this one tweet: “If the whole world could be entirely involved in this moment at the same time in the same way….”

I too, liked that tweet, Michael Humphrey (Forbes).