YouTube, Gmail, Google Places are Dead, Long Live Google Plus

Will Google fold YouTube, Gmail and Places into Google Plus? Suddenly 1.5 billion users on one platform, with Businesses having only one Page to manage. Good or no? Oh, and Google’s Authorship Markup suddenly screws with your SEO (search engine optimisation) and SMO (social media optimisation) in ways that you can only imagine. (Google’s SMO search algorithmOpens in a new tab.)

One Business Page/Channel To Rule Them All. My Precioussesss. 

The images show the eery similarity between the rebranding of YouTube into OneChannel and Google Plus. Of course Google Plus could get a new name of OneChannel instead?

Youtube dead, Google Plus wins.
OneChannel To Rule Them All

AdBreak:I’ve set up a little social media community on Google PlusOpens in a new tab.. Please join us? 😛 You can also connect with me on Google Plus +LaurelPapworthOpens in a new tab..

How do you go from 1/2 a billion members to over a billion in a month? Merge YouTube, Gmail and Google Plus.  YouTube has over 1 billion monthly active users, Gmail and Google Plus are both on 1/2 a billion MAUs (Monthly Active Users). In comparison Facebook has 1 billion MAUs.  One quick way to convince Business to migrate to Google Plus business pages is to bring all their customer channels together.

Imagine logging into your Google Plus profile and you have new menus on the left: Video, Mail, Places. Easy to imagine withe the Google Plus layout so similar to Youtube OneChannel and new Gmail.

Otherwise how else do you explain how much Google’s video service YouTube is looking like Google Plus these days? Compare old and new:

Then I had another look at Gmail rebranding – new compose, new bits and bobs and it occurred to me how easy it would be to just rebrand it as Google Plus.

Gmail google plus circles
Click to see Google Plus Circles


Merging of Google Plus Business Pages & Google PlacesOpens in a new tab. is a no-brainer. Facebook already has merged Facebook Places and Business Pages, it makes sense not to run two separate business Pages, one for your shop and one for your shop’s location.

If  you were wondering what a Google Plus profile looks like, here’s mine. A lot like BlendtecOpens in a new tab. new OneChannel profile and nothing like CocacolaOpens in a new tab. old YouTube profile.  Or you can look at my YouTube channel Opens in a new tab.and my Google Plus ProfileOpens in a new tab..

YouTube, Gmail, Google Places are Dead, Long Live Google Plus?google plus profile

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

7 thoughts on “YouTube, Gmail, Google Places are Dead, Long Live Google Plus

  1. One idea though Laurel would be to loose the trolls from YouTube, which has a really bad comment stream. It seems that people feel it’s Ok to attack others by their comments.

    1. Merging YouTube into Google Plus suddenly puts accountability into comments : your mum might see them. It would make YouTube comments more manageable with one identity. No?

  2. YouTube is just rolling out Google plus integration for business and multiple accounts management for a channel. My business YouTube channel is already managed by different personal profiles using Google plus, so the merge is already happening.
    And it messes with Google’s most strong feature, Internet search results

  3. It’s been fairly obvious for quite a while now that all of Google’s properties are having that same look and feel branding applied. It kinda makes business sense really. If I go to my G+ page/s, or my Gmail accounts, or Google Apps pages, or YouTube, Blogger etc – they are all starting to look alike. Whether they all formally merge is another thing though – it needs to make sense to do so. This is a case where the technological advancement really needs to slow down a bit (because anything is possible) to be able to drag people along. Google learnt their lesson with Wave – a product way ahead of its time. They will be careful this time around – but in the end it will all morph into an ecosystem where you can add appropriate components that you want to use – but importantly, not have any of them foistered on you – this causes rejection.

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