Step by Step: How to Boost a YouTube Video for more Views with Paid Ads Tutorial

Ever wanted to boost your YouTube video to the correct audience to get more views? Something like Boosting a Post on Facebook? This tutorial takes you through TWO methods. One is a very very basic boosting, more basic than Facebook! and the other is using a simple version of the Google Ads Manager to target your YouTube Video correctly. Let’s get started!

Method 1: Boost a YouTube Video (Basic)

  1. Go into the YouTube Studio, select your uploads (your YouTube videos)
  2. Scroll to the video you want to boost then click the dot-dot-dot on the right hand side of that video (vertical dots, means MORE or OPTIONS)
  3. One of the Options is PROMOTE. Click PROMOTE (this is the equivalent of boosting a post). This will open Google Ads. Signup if you haven’t already.
  4. Choose how your ad will appear – confirm the video, use a Headline and one or two Descriptions. Check the preview on the right.
  5. Choose your target location, in the video I chose Australia and New Zealand but you can be much more granular if you have a local target.
  6. Select your target audience – this is the problem (see Method 2) but if you know you have a gaming audience e.g. Twitch, then choose the stock standard audience.
  7. Set how much you want to spend, I chose 50 bucks!

Method 2: Boost a YouTube Video (More Advanced)

  1. Go to Google Ads Manager and login.
  2. Choose Product and Brand Consideration box.
  3. Then choose Video box and then choose Influence consideration
  4. Give the Campaign a Name then choose Budget and Dates
  5. Place the ad in (you choose) YouTube Search Results, inside other people’s videos (preroll etc), and/or “off” YouTube in the Partner network.
  6. Choose Languages and Country
  7. Choose your Audience – this is where I can use a SAVED audience! Yay! Better than Basic Boosting unless I missed something! šŸ˜› More on Google Audiences.
  8. Set the Keywords by having Google analyse a website (any website)
  9. Set your Google Ads budget for this YouTube Video campaign
  10. Paste in the URL of the Youtube video you want to boost. Add in a website URL.
  11. Get confirmation and celebrate! More people will see your content, your creativity and your passion!

I hope you found this a useful little introduction to boosting your YouTube videos to get more views. Please let me know if you have any questions.

Laurel Papworth

Named by Forbesā„¢ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazineā„¢) and in the Power150 Media bloggers (AdAgeā„¢). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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