Snippets from New York Times’ David Barboza article, courtesy of The Ledger Online: Today, Baidu has a market value of $3 billion and operates the fourth-most trafficked Web site in the world. And Baidu is doing what no other Internet company has been able to do: clobbering Google and Yahoo in its home market. But Baidus evolution, and Mr. Lis journey as an entrepreneur, offer textbook examples of the payoffs and perils of doing business in China and suggest that Baidu may prove to be far more resilient than some analysts believe. China has a population of 1.3 billion, about Continue Reading…
From time to time I’ve blogged on about the industry revolving around buying and selling virtual items on eBay. No-one has got a good grasp of what sort of impact this industry is going to have, least of all companies that ban trading of accounts and items and currencies. The Escapist makes a great point about the pejorative labelling of avatar clothing or gaming weapons as “virtual” products and how we are not as dismissive of purchasing dvds or online newspapers which are also virtual products. The article then exposes exactly why companies only send cease-and-desist letters to online traders Continue Reading…
Demonware announces targeted ingame advertising solutions: The Dynamic Network Advertising (DNA) platform has been created to satisfy growing industry demands for precise, individually tailored advertising solutions, targeting a specific audience through the analysis of multiplayer gaming habits, player profiles and associated data About time! It actually annoys me to see *fake* billboards in City of Heroes and There.com. Why advertise some non-existent restaurant or shopping mall when it would be kinda cool to see a Nike ad? Well, one that was context sensitive and didn’t disrupt the immersive world experience. Like the World of Warcraft ads in China I guess. Continue Reading…
Laurel has been creating and managing virtual communities for 20 years, teaching social media for the last 5 years and was named Industry Head, Social Media by Marketing Magazine (Australia) in 2010.
Forbes Magazine named her in the 50 Most Powerful Social Media Influencers in 2012 and she is also listed in the 100 Most Powerful Women on Twitter, as well as Number #12 AdAge Marketing and Media blog (Australia). More on the About page if interested.
I'm running small, one-day computer based social media classes in September 2011 - Sydney, Melbourne and Brisbane. If you know someone who would like to do a more advanced class, please let them know! Laurel Papworth @SilkCharm