WPP and LiveWorld – ads and online communities

From e-consultancy: LiveWorld gets WPP cash injection Ad giant WPP has continued its online spending spree, leading a $2m round of funding in internet marketing outfit LiveWorld. The move comes after WPP and LiveWorld formed a joint venture in July, with both firms saying they have seen growing demand for marketing services focusing on online…

Baidu versus Google

Snippets from New York Times’ David Barboza article, courtesy of The Ledger Online: Today, Baidu has a market value of $3 billion and operates the fourth-most trafficked Web site in the world. And Baidu is doing what no other Internet company has been able to do: clobbering Google and Yahoo in its home market. But…

Ingame advertising platform

Demonware announces targeted ingame advertising solutions: The Dynamic Network Advertising (DNA) platform has been created to satisfy growing industry demands for precise, individually tailored advertising solutions, targeting a specific audience through the analysis of multiplayer gaming habits, player profiles and associated data About time! It actually annoys me to see *fake* billboards in City of…

End of content

End of content