Just kinda bookmarking this one – at war with your customer and forcing your customer to go to war with you, en masse. Warner Music Group are forcing Google’s YouTube to pull videos that have any recognisable Warner music in it. Background, homage, mashups, clips, concerts, cover’s, singing the shower, you name it, gone. I…
TA DA! Here it is: Don’t you think that a country with backward internet, broken telcos and crap gov policies deserves hillbilly music? 😛 The whole thing is such a farce. YouTube here for those who don’t have players. I put a call out last week, on Twitter, for photos of people with post it…
AUSTRALIA: Which of you guys are advising NAB Bank on social media? Cos whoever you are, you are making a real friggin’ mess of it, and you make it worse for all of us! First there was the spam comments on blog fiasco – read Duncan Riley’s take on it all. Then there’s the faux…
Australia: social network and peer to peer activist group online for parents. Peer to peer support groups are all very well, but what happens when they get organised and take out advertising on TV naming and shaming your company for shenanigans? Parent’s Jury main page (the Fame and Shame awards is a PDF – don’t…
I was poking around, looking for an Australian competitor site to PissedConsumer.com and getsatisfaction.com. Came up with Not Good Enough (both .com.au and .org) – 54,000 members and started in 2002. I love finding these little powerful communities that don’t make it on superficial Top 100 lists. Who wants to sue NGE Offenders MCI TechnologiesMCI…
For the last year or so I’ve been speaking – at conferences, in courses, wherever – about the dangers of going to war with your customer. And how the next wave is going to be companies concentrating all their energies on damage control. No more questions of ‘should we be involved in social media’ but…
Synopsis. Cannes viral video award was won by Speed Undressing – and mightily pissed off the “client” JC Penney. Agency User Generated Content Anyone? (AUGC) I wrote earlier about Save Our Advertising: speak up, get with it, get engaged with the online community, connect. And I’m speaking to the advertising agencies themselves, not their clients….
… or evolve it? PHYSICIAN, HEAL THYSELF. The Gruen Transfer is buzzing: As of last night, 6100 spoof ads had been edited, scripted and uploaded to the website by viewers of The Gruen Transfer, the 10-part series which has been watched by more than 1 million viewers each week.(Julian Lee, Sydney Morning Herald, Monster Mash…
Beware: Bloggers don’t like to be ‘engaged’ with in a superficial ‘can you sell by site’ type way. A Pampered Life sucks could be an alternate heading? Or warning: discussion on menstrual cycle community ahead. Heh. I teach courses on how to engage bloggers as part of a social media campaign. But I don’t tell…
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