Australia: social network and peer to peer activist group online for parents.

Peer to peer support groups are all very well, but what happens when they get organised and take out advertising on TV naming and shaming your company for shenanigans? Parent’s Jury main page (the Fame and Shame awards is a PDF – don’t want to do that to you 🙂 )

Kellogg slams Parents Jury

MELBOURNE: Kellogg has today slammed The Parents Jury as being out of touch after the group of parents branded the marketer a liar.

The Parents Jury named Kellogg’s LCM Zebra Spots bars as the most misleading junk food ad on TV to target children. The ad was awarded the Smoke and Mirrors Award at today’s fourth annual Parents Jury Children’s Food Marketing Fame and Shame Awards.

Nicole Horton, spokeswoman for The Parents Jury, said the awards were a way for parents to fight back.

“We’re naming and shaming food companies for irresponsibly marketing their products to children with a complete disregard for potential health implications,” Horton said. (more from AdNews)

Anyone who has attended my AT WAR WITH YOUR CUSTOMER presentations know these

… are just the first drops before the tidal wave hits. *Grins and grabs a brolly* McDonalds also got smacked and put on the naughty step. The Shame Award for School Food Bully was awarded to Krispy Kreme Doughnuts. Woollies won a ‘nice’ award for being the fresh food people ‘n all.