For the last year or so I’ve been speaking – at conferences, in courses, wherever – about the dangers of going to war with your customer. And how the next wave is going to be companies concentrating all their energies on damage control. No more questions of ‘should we be involved in social media’ but ‘what the hell?!! quick, start a blog or something!”. *rolls eyes*.
Here’s a typical community:
Shall we start one up in Australia? Which Australian brands would head the list – don’t say Telstra, boring – pick another one. Here’s the about us page:
Are you PISSED?
Our site is dedicated to let you vent your aggravation about consumer experience that you had about a product or service. We would like you to post your complaints or reviews about a product or a company on our website. We will publish your complaint on our site to be seen by many other consumers all over the world.
We also partner with the following companies to provide you with the greatest level of service
Excellent resource for you to check out consumer product reviews and post your own opinion about goods and products of general consumer consumption.
Reviews from average consumers of retail bank and commercial banks. Variety of different banking products and rates. In addition, site provides banker reviews. Tips to obtaining the gratest banking experience possible.
This is blogger allowing clients to express their opinions about services that they have received. Both complaints and praises are available on the site.
Corporate Reviews Blog gives you insight on American Corporate life. Bloggers from all over the country come together to share their experiences about their corporate life. Users of the site express their satisfaction and complaints about different issues facing corporate America.
They’ve plastered it with Ads, which is dangerous – one of your advertisers might show up in the Anti-tirades. Heh. I would’ve chosen another method, perhaps the one that eBoss (Rate your Boss) took. But still, an interesting example of the Customer Is Talking.