1. Dearest Pixie, I think Mr Hammond has had his paradigm shifted well and truly out from under him. Consequently, he fears the change and his fight-or-flight response has chosen fight.

    The adrenaline is obviously pumping as you can just about visualise the vein in his temple pulsing.

    His rant reflects a fundamental lack of understanding of social networking and an old-school adman’s contempt of the audience as nothing more than sheep to drive messages at.

    Oh dear.

  2. Hey trib – well the vein is gonna pump some more when he does a google search on “simon hammond” belong – *wants to watch* I wonder if he is worried about google searches and this blog coming top? Maybe hasn’t caught onto ego-casting yet 🙂

    I think Mr Hammond might be a bit smarter than he appears at first read, and he knows his audience – AdNews does tend to preach oldschool to oldschoolers. Which is why it’s always good for a laugh…

  3. yellowbrackets.com
    What Do You Belong To?

    Oh I can answer that:
    I belong to sites that want to data-mine me, that use my profile for selling targetted ads to my demographic, that ravage my friends list to build their marketing database. I belong to networks run by people who think I’m a half wit jackass, predator, a stalker, a time-waster-online, full of User Generated Crap, defamatory statements and nicker of intellectual property. I belong to communities targetted by people who see me as a pair of voiceless eyeballs who should just suck up the swill err programmed content, blindly accept branded advertising and be glad they are not charging me 50c extra for viewing on a Saturday.

    What Do You Belong To? 😛

  4. “Insanity: doing the same thing over and over again and expecting different results.” Albert Einstein.

  5. Hi Horizon,
    Short version:
    1. We learn to blog from a variety of mainstream sources. Mostly trashy magazines (high circulation)
    2. We learn which blogs to trust and which ones not to. We all have different values. aka Alan Jones vs Denton.
    3. We all make mistakes – it’s quicker to rectify in the blogosphere than in MSM.
    4. The ‘web’ is not a community, manageable niches are community. Big Brother vs online book clubs. Respect, trust and reputation are integral to community. Find bloggers and sources you trust, double check and quote, and don’t be scared to make a correction. Media was never meant to be static, so the long tail means an ongoing discussion, not simply yesterdays news.

    Have a read of Remote Control, New Media New Ethics to find out just how trustworthy media in Australia is.

    Longer rants.
    10% of the population are on Facebook. 10% of the Australian population read New Idea (3rd highest circulation in Australia). Coincidence? I think not. Citizen journalists learn from the best. i.e. Monkey see. Monkey do. After the fiasco with New Idea releasing secret information on Prince Harry in Afganistan recently, I will ensure that I also find a way to breach trust and press embargos. And write about divorces that never happen, and public mental breakdowns. Again, Monkey see. Monkey do.

    Aha I hear you cry: but we are talking about the New York Times! Aha! I cry back: all blogs are not created equal. I expect AdNews to generate intelligent debate on advertising and social media. I do not expect No Idea to do anything but titillate. And whilst some bloggers have a ‘talkback host’ mentality (anything outrageous for ratings), we know them for what they are. Check TechMeme for an unusual aggregate swarming of ‘respected’ bloggers. All publications are not trashy magazines, all bloggers are not founts of ill conceived opinions. Perhaps the greatest error in assessing Web 2.0 worth is to look at the 1 billion mouths online as a big heaving mass of yelping whining pee-ing puppies. It makes more sense to take a less ‘mass’ view and see how we actually live online – in small communities, with people we read regularly (and have learnt to respect) quietly growing in reputation and trust. Without trust, there is NO community. (Web 2.0 does not equal community.)

    But even the best of us makes mistakes at times. Engadget causing Apple to lose 4.6 billion market cap. Just don’t ignore us.

    guys, you can comment here or on Horizon blog.

  6. Hi there Laurel. We were reviewing the AdNews piece internally (we’re a strat. PR & comms group), and commenting on it – specifically Mr Hammond’s choice of words! But I’m interested in your opinion – do you think that the sudden burst in blogs could necessarily feed on itself – getting messages into the broader media which are just plain wrong? Take the New York Times here


    The speed of blogging and the sheer power of inaccurate info being picked up and run not only online, but everywhere else, can have serious repercussions. In this instance it was Clinton’s campaign which will more than likely be affected.

    You say that 2.0 adds value. But who defines that value? There is no chance for modification, no arbitration. A lot of the time no one is even listening. 2.0 might not be filled with nobodies seeking their moment of fame, but somebodies who with intent (or not)push out information without regard for consequences – and the speed of the movement seems to prevent mainstream media from taking a deep breath and checking their facts.

    Interested in your opinion!

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