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Tom Ford sexually explicit ad campaign


There’s no censor on the ‘net so fashion designer Tom Ford has created something viral. Don’t watch at the office!:

Click here for naughtiness

If you hear of a customer-created response, lemme know? You know, a send-up, sarcasm or tribute site. Think Mastercard…

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

2 thoughts on “Tom Ford sexually explicit ad campaign

  1. It’s clever, quick and ideal of a viral campaign. It’s worked as fare as I can tell. Well you blogged about it, so did at least 10 other people I read. It’s interesting how the viral effect works and can be often stronger than traditional adverts.

    Personally it’s not that offensive.

  2. Finally a brand that understands your target audience dont care about ‘social rules’ so why should you.

    As I posted in this blog http://deancollinsblog.blogspot.com/2007/06/marketing-borders-no-longer-exist.html when your customer isn’t Mrs Smith, 50, Petersham (gets 90% of her marketing from TV and the weekly local paper) then you dont really need to conform to her sense of sensebility.

    Having said that….I think that the Tom Ford campaign is a shitty example of this and poorly executed. Whilst you’ll get the ‘views’ (heck I even replayed it twice…at least 🙂 – I dont see this translating into sales…. better luck next time guys.

    Cheers,
    Dean Collins
    www.Cognation.net

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