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Volkswagen: The fun theory

by Laurel Papworth on October 21, 2009 · 19 comments

I’m a huge fan of advertising campaigns in social spaces that are fun, narrative, a game, and not in your face. This one from The Fun Theory meets all that criteria and more:

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Assassins Creed 2 and 3D Avatar game Tsuke

by Laurel Papworth on October 6, 2009 · 8 comments

Avatar in 3D, Assassins Creed 2 movie and game, all at the Tsuke launch.

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Social media cost of inaction: COI

by Laurel Papworth on October 4, 2009 · 18 comments

Social media ROI return on investment is a popular topic but what about cost of inaction, COI?

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Social Media Monetization: Leo Laporte TWiT

by Laurel Papworth on October 4, 2009 · 14 comments

Podcaster Leo Laporte explaining how much income and expenses he has for This Week in Technology podcasts: he makes $1.5 million per year, doubling every year and spends $350,000 on costs including 7 staff.

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Social Media Courses: Sydney, Brisbane, Hong Kong, Singapore

by Laurel Papworth on October 2, 2009 · 6 comments

Computer based social media classes on how to use Twitter, Facebook fanpages, setting them up and also blogging and rss readers and so on.

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Social Media Asia: Ultimate Explorers Thailand

by Laurel Papworth on September 25, 2009 · 2 comments

Thailand have a social media competition – inviting bloggers to undertake a “team” holiday set with challenges they have to blog about.

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using Australian Vodafone iPhone in Singapore

by Laurel Papworth on August 23, 2009 · 2 comments

Set up Vodafone (Australia) for trip to Singapore and get free wifi.

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Journalists: Bloggers give a helping hand?

by Laurel Papworth on August 6, 2009 · 3 comments

Journalists are starting to receive grants to learn social media technologies like SEO. Should we hold a Media and Career Expo where bloggers donate knowledge and expertise to help Journalists adjust?

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Social Warnings: Marketing Sherpa Affiliates scam

by Laurel Papworth on July 14, 2009 · 2 comments

Marketing Sherpa, the affiliate program learn the REAL power of social network marketing when they ignore one of their affiliate bloggers. Revenge through Social Media.

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Monetization: Facebook Revenue and Business Model

by Laurel Papworth on July 13, 2009 · 7 comments

2009 July – Facebook to make $550 million this year. Various revenue streams and business models of Facebook and MySpace including virtual gifts.

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5 steps to a social media marketing campaign

by Laurel Papworth on July 4, 2009 · 10 comments

How to build a social media marketing campaign in 5 steps – one day handson course, this is the prelim 30 min powerpoint presentation and diagram.

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Wonderwebby Microfinance request

by Laurel Papworth on June 21, 2009 · 2 comments

Please add the ChipIn widget to your Facebook or blog and help raise money for Wonderwebby, Jasmin Tragas Filipino Womens Trust Bank.

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Social Media Monetization: Craigslist hits $100m

by Laurel Papworth on June 12, 2009 · 3 comments

Establishing revenue and monetization from free social media sites – Craigslist is hitting $100 million this year. Online Communities and Social Networks may yet show Rupert Murdoch a thing or two. Including the new rivers of gold?

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