I’m a huge fan of advertising campaigns in social spaces that are fun, narrative, a game, and not in your face. This one meets all that criteria and more:
Fun, educational, something that bonds people into a temporary community, with – as far as I can see – little in your face advertising from Volkswagen. Continue reading »
Avatar in 3D, Assassins Creed 2 movie and game, all at the Tsuke launch.
Social media ROI return on investment is a popular topic but what about cost of inaction, COI?
Podcaster Leo Laporte explaining how much income and expenses he has for This Week in Technology podcasts: he makes $1.5 million per year, doubling every year and spends $350,000 on costs including 7 staff.
Computer based social media classes on how to use Twitter, Facebook fanpages, setting them up and also blogging and rss readers and so on.
Thailand have a social media competition – inviting bloggers to undertake a “team” holiday set with challenges they have to blog about.
Set up Vodafone (Australia) for trip to Singapore and get free wifi.
Journalists are starting to receive grants to learn social media technologies like SEO. Should we hold a Media and Career Expo where bloggers donate knowledge and expertise to help Journalists adjust?
Marketing Sherpa, the affiliate program learn the REAL power of social network marketing when they ignore one of their affiliate bloggers. Revenge through Social Media.
2009 July – Facebook to make $550 million this year. Various revenue streams and business models of Facebook and MySpace including virtual gifts.
How to build a social media marketing campaign in 5 steps – one day handson course, this is the prelim 30 min powerpoint presentation and diagram.
if the Government filter out MA15+ games, and ban any games not classified, what happens to World of Warcraft? What about social spaces like Second Life? How about iPhone games and Facebook apps? MySpace? a Job for Government 2.0 Taskforce methinks.
Please add the ChipIn widget to your Facebook or blog and help raise money for Wonderwebby, Jasmin Tragas Filipino Womens Trust Bank.
Establishing revenue and monetization from free social media sites – Craigslist is hitting $100 million this year. Online Communities and Social Networks may yet show Rupert Murdoch a thing or two. Including the new rivers of gold?
social media marketing campaign course in sydney in july.
Laurel has been creating and managing virtual communities for 20 years, teaching social media for the last 5 years and was named Industry Head, Social Media by Marketing Magazine (Australia) in 2010.
Forbes Magazine named her in the 50 Most Powerful Social Media Influencers in 2012 and she is also listed in the 100 Most Powerful Women on Twitter, as well as Number #12 AdAge Marketing and Media blog (Australia). More on the About page if interested.
email: laurel [at] laurelpapworth.com
mobile: 0432684992 +61432684992
twitter: @SilkCharm
If urgent, try my PA:
pa [at] laurelpapworth.com
I'm running small, one-day computer based social media classes in September 2011 - Sydney, Melbourne and Brisbane. If you know someone who would like to do a more advanced class, please let them know! Laurel Papworth @SilkCharm
