I’m a huge fan of advertising campaigns in social spaces that are fun, narrative, a game, and not in your face. This one from The Fun Theory meets all that criteria and more:
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The Business of Social Media, Online Communities & Social Networks
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by Laurel Papworth on October 21, 2009 · 19 comments
I’m a huge fan of advertising campaigns in social spaces that are fun, narrative, a game, and not in your face. This one from The Fun Theory meets all that criteria and more:
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by Laurel Papworth on October 6, 2009 · 8 comments
Avatar in 3D, Assassins Creed 2 movie and game, all at the Tsuke launch.
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by Laurel Papworth on October 4, 2009 · 18 comments
Social media ROI return on investment is a popular topic but what about cost of inaction, COI?
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by Laurel Papworth on October 4, 2009 · 14 comments
Podcaster Leo Laporte explaining how much income and expenses he has for This Week in Technology podcasts: he makes $1.5 million per year, doubling every year and spends $350,000 on costs including 7 staff.
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by Laurel Papworth on October 2, 2009 · 6 comments
Computer based social media classes on how to use Twitter, Facebook fanpages, setting them up and also blogging and rss readers and so on.
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by Laurel Papworth on September 25, 2009 · 2 comments
Thailand have a social media competition – inviting bloggers to undertake a “team” holiday set with challenges they have to blog about.
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by Laurel Papworth on August 23, 2009 · 2 comments
Set up Vodafone (Australia) for trip to Singapore and get free wifi.
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by Laurel Papworth on August 6, 2009 · 3 comments
Journalists are starting to receive grants to learn social media technologies like SEO. Should we hold a Media and Career Expo where bloggers donate knowledge and expertise to help Journalists adjust?
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by Laurel Papworth on July 14, 2009 · 2 comments
Marketing Sherpa, the affiliate program learn the REAL power of social network marketing when they ignore one of their affiliate bloggers. Revenge through Social Media.
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by Laurel Papworth on July 13, 2009 · 7 comments
2009 July – Facebook to make $550 million this year. Various revenue streams and business models of Facebook and MySpace including virtual gifts.
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by Laurel Papworth on July 4, 2009 · 10 comments
How to build a social media marketing campaign in 5 steps – one day handson course, this is the prelim 30 min powerpoint presentation and diagram.
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by Laurel Papworth on June 29, 2009 · 21 comments
if the Government filter out MA15+ games, and ban any games not classified, what happens to World of Warcraft? What about social spaces like Second Life? How about iPhone games and Facebook apps? MySpace? a Job for Government 2.0 Taskforce methinks.
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by Laurel Papworth on June 21, 2009 · 2 comments
Please add the ChipIn widget to your Facebook or blog and help raise money for Wonderwebby, Jasmin Tragas Filipino Womens Trust Bank.
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by Laurel Papworth on June 12, 2009 · 3 comments
Establishing revenue and monetization from free social media sites – Craigslist is hitting $100 million this year. Online Communities and Social Networks may yet show Rupert Murdoch a thing or two. Including the new rivers of gold?
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Laurel has been creating and managing virtual communities for 20 years, teaching social media for the last 5 years and was named Industry Head, Social Media by Marketing Magazine (Australia) in 2010. Number #4 Women blogger in Australia. More on the About page if interested.ABC Amazon asia Australia BBC broadband cellular telephone CEO director ebay editor Facebook food Gary Hayes Google Head journalist laurel papworth Melbourne Microsoft mobile mobile phones NEW YORK New Zealand Online Communities online community peer to peer search engine Singapore sms social media social network social networking social networks Sydney telstra Twitter United Kingdom United States university of sydney USD user generated content web 2.0 Yahoo! youtube
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