Social Warnings: Marketing Sherpa Affiliates scam

It’s amusing when an affiliate program – which by definition activates social network mavens to activate their network – fall on their own sword. Why? Because it shows they never actually understood the nature of affiliate businesses in the first place. 

Marketing Sherpa scam

Online Marketer BlogOpens in a new tab.: This is the story of how I added over $1K to the MarketingSherpa coffers and was scammed out of hundreds of dollars in affiliate fees. (DJ Francis)

Basically he gets the run around. Staff change, emails get lost, then silence. and more silence. Until he can’t stand the silence anymore and he blogs it. It ends up on Social Media TodayOpens in a new tab. … and he gets a response:

Update: This afternoon I received a personal call and email from a MarketingSherpa staffer hoping to repair the damage done to this relationship. I sincerely appreciate their effort and I’m optimistic about this leading to bigger and better things for both of us. (DJ Francis)

I guess MarketingSherpa found out the power of word of mouth and network marketing – duh! 

Irony upon irony when you consider that they reviewed Your Marketing Sucks Opens in a new tab.on their site. 

I really don’t care who is in charge of social media in your organisation – marketing, PR, the tea lady. But if you don’t get your internal comms right, the messages of discontent won’t pass to the right people. If sales aren’t fulfilling needs promptly and efficiently, your screwed. If customer service representative has a bad day… ditto. If any staff, ex staff or future staff Opens in a new tab.have an issue – bring out the fire hose. 

But it will be PR that’s left to pick up the pieces. By the way, you can download my Social Media, Public Relations and Crisis CommunicationOpens in a new tab.  workbook  or purchase a paperback copy from Lulu.comOpens in a new tab.. Never know, that workshop might be just in time. *winks*.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

14 thoughts on “Social Warnings: Marketing Sherpa Affiliates scam

  1. Social Warnings: Marketing Sherpa Affiliates scam
    It’s amusing when an affiliate program – whic.. http://tinyurl.com/kqb8xg

  2. Social Warnings: Marketing Sherpa Affiliates scam | Laurel …: Update: This afternoon I received a personal cal.. http://bit.ly/o0mOC

  3. Social Warnings: Marketing Sherpa Affiliates scam | Laurel …: Marketing Sherpa, the affiliate program learn th.. http://tinyurl.com/kqb8xg

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