It’s amusing when an affiliate program – which by definition activates social network mavens to activate their network – fall on their own sword. Why? Because it shows they never actually understood the nature of affiliate businesses in the first place.
Online Marketer Blog: This is the story of how I added over $1K to the MarketingSherpa coffers and was scammed out of hundreds of dollars in affiliate fees. (DJ Francis)
Basically he gets the run around. Staff change, emails get lost, then silence. and more silence. Until he can’t stand the silence anymore and he blogs it. It ends up on Social Media Today … and he gets a response:
Update: This afternoon I received a personal call and email from a MarketingSherpa staffer hoping to repair the damage done to this relationship. I sincerely appreciate their effort and I’m optimistic about this leading to bigger and better things for both of us. (DJ Francis)
I guess MarketingSherpa found out the power of word of mouth and network marketing – duh!
Irony upon irony when you consider that they reviewed Your Marketing Sucks on their site.
I really don’t care who is in charge of social media in your organisation – marketing, PR, the tea lady. But if you don’t get your internal comms right, the messages of discontent won’t pass to the right people. If sales aren’t fulfilling needs promptly and efficiently, your screwed. If customer service representative has a bad day… ditto. If any staff, ex staff or future staff have an issue – bring out the fire hose.
But it will be PR that’s left to pick up the pieces. By the way, you can download my Social Media, Public Relations and Crisis Communication workbook or purchase a paperback copy from Lulu.com. Never know, that workshop might be just in time. *winks*.