1. Thanks for the stats Laurel. Just putting together a proposition to a local business for their online strategy and of course social media will be one area of focus. Those stats will come in handy to show value to old-school proprietors.

  2. Laurel,

    It’s a great argument to use to balance the ever-present ROI discussion. Yes, some aspects of social media engagement can’t be measured so well, but failure to engage should count in the “cost” column.

  3. This article needs big arrows all around, pointing at it and a huge footnote “THIS IS IMPORTANT.”

    I saw the awkwardness of not having a fax when that short-lived technology came out. That’s not even a fraction as significant as Internet-based technologies (I’m regarding SocMed as a technology for the purposes of this discussion) – their pervasiveness makes them “adoption essentials” in a way that no single technology has been in the past.

  4. hi laurel,

    this is exactly right. companies do have a concept of damage control in traditional media. but they have been slow to come up with effective strategies for responding to issues via social media. inaction is extremely costly. not only is there an immediate cost in managing a particular situation but that loss is compounded by loosing an opportunity to gain social media experience….so next time they still won’t know how to respond. well done…your blog is a great read.

    ryan evans

  5. This is a very interesting concept that we will most definitely begin to utilize for select clients who question the legitimacy of social media ROI. You nail it perfectly with The COI – Cost of Inaction. Thanks again Laurel for wonder tidbit for making our business better 🙂 !!!

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