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Journalists: Bloggers give a helping hand?


I saw that grants are being given to help journalists who are transitioning to new skills:

It is no secret that the world of print media is struggling with many journalists out of work and finding it difficult to transition with new technology, but grants are helping teach them some new media tools like search engine optimization (SEO).

Recently the John S. and James L. Knight Foundation awarded $50,000 grants to the National Association of Hispanic Journalists to help pay for 76 members to attend the NAHJ Convention and Media & Career Expo in San Juan, Puerto Rico.

and figured that maybe we should put an Australian expo on, for journalists? Sort of Citizen Journalists Extend A Helping Hand? Do you think they would think that was cheeky… or helpful?

The members who attended the event were taught a number of new tools in multimedia journalism including blogging and search engine optimization (SEO) – skills Jose Zamora, journalism associate at the John S. and James L. Knight Foundation, said will be necessary in the future of journalism. newspaper

“The media landscape is in flux. Journalists need to re-tool and reinvent themselves for the digital age,” he said. “The grant to NAHJ gave Knight the opportunity to help Hispanic journalists maintain their competitiveness in today’s digital media market by learning the latest digital skills.”

With so many people turning to the web to find information, many news outlets are already turning to search engine optimization (SEO) to increase readership.

In an article earlier this year for Poynter Online, Amy Gahran wrote that journalist are likely to have to know how to implement search engine optimization (SEO) into their stories and says it’s better for them to figure it out now than to “play catch-up” later. ADNFCR-1513-ID-19299019-ADNFCR

Think of the Fairfax layoffs, ACP magazines etc. Head in the sand or no, exit strategies have to be more than helping a journo write their C.V. for ever diminishing jobs.

C’mon, it’ll be fun – I promise. Donate your skills in explaining how you took up blogging or how you prefer to consume your News or the balance between passionate argument and impartial reporting or how you built an audience or anything. I betcha it’d be fun. At least it was, when I spoke to 80 Freelance Journos a year or so ago.

Promise me though, no nasty “they started it!” arguments about how the Press always diss social media – this is about bloggers teaching journos and learning from them at the same time. So… who’s in?

PS Not sure but Julie Poisetti’s Future of Media conference at the end of the year may head in this direction. And with the news today of Murdoch confirming the change to paid-for online news in the financial year, these kinds of discussions are going to become even more critical.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

14 thoughts on “Journalists: Bloggers give a helping hand?

  1. RT @SilkCharm if we put together a "journalists learning social media event" http://twurl.nl/j4j6ow do you think they would come along?

  2. I hope somebody told them that SEO is a marketing skill and not about journalism or blogging, and it’ll actually make their writing worse.

    1. As one who has dabbled in the arts of journalism and SEO, it’s actually not just a marketing tool per se.
      There’s some value in learning on page and off page SEO, which is about learning how Google webmaster tools work and also configuring content on a page so it optimised. I think these days the emphasis is on content being found and the context of discovery being relevant in content and context. So although I agree with people’s criticisms SEO is bound to help advertisers and marketers it’s also a strong tool to ensure the subject is correctly framed and the ease of discovery for the end user is of good quality and rank. It’s also important the relevance and index of links is important and backlinks very important too.
      rosiex

  3. An intriguing discussion is worth comment. I do believe that you ought to write more on this issue, it
    might not be a taboo matter but usually people don’t taalk about such
    issues. To the next! Manyy thanks!!

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