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Social Media Monetization: Leo Laporte TWiT


Podcaster Leo Laporte explaining how much income and expenses he has for This Week in Technology podcasts: he makes $1.5 million per year, doubling every year and spends $350,000 on costs including 7 staff.

This video is absolutely worth watching in it’s entirety although here in Australia, for me it lagged and burped the entire time. Gosh I wish we had our National Broadband Network already!

LeoLaporte said: To make your own channel on TV costs around 50 million dollars, you lose money for at least the first 5 years – CNN lost money for the first 10 years. Maybe $1/4 billion

Leo makes $1.5 million a year, doubling every year. 20 audio podcasts reaching millions per month.  He now has 7 staff 2 editors, 1 producers, 1 business manager, office staff . $350,000 spent a year, static costs so he’s making a tidy profit. This Week In Technology (TWiT) ads are $70 cpm  $7,000 or $8,000 per ad.

By the way I just googled and yes, Leo was right, Dave Letterman just admitted to having an affair on TV on Thursday. Reminds me of an old naughty song… Twitter gave it to Leo, Leo gave it to Livestream, Livestream gave it Mashable, Mashable gave it to me and now I give it to you. Only in this case, it’s the news, not a nasty disease 😛

Leo shows he is not just an uber-geek -and I am always amused at his laid back techy style – but also a sharp strategist, with a grasp of history and the future, and a sound media business head.  And irrespective of what the producer said, he’s not “Ugh” to look at, at all!

hat tip Mashable Pete Cashmore

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

14 thoughts on “Social Media Monetization: Leo Laporte TWiT

  1. Social Media Monetization: Leo Laporte TWiT
    :
    This video is absolutely worth watching in it’s entirety.. http://bit.ly/WfkEY

  2. very wise man, recommended. http://bit.ly/2ij04F i listen to his twit podcast and have seen 'the site' msnbc program he mentions.

  3. This is one of the best blogs Ive ever read. Youve got some mad skill here, man. I just hope that you dont lose your style because youre definitely one of the coolest bloggers out there. Please keep it up because the internet needs someone like you spreading the word.Stretch Wrap Film

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