2009 April | @SilkCharm | Laurel Papworth

Humor: Swine Flu Discussions on Twitter

Humour, social media, social networks, Twitter 15 Responses »

Apr 282009

Politically incorrect

but funny! From XKcD.com

Traditional media will make fun of this intense discussion but remember, it’s human nature to talk about something that is newsworthy – so mainstream media should be offering tools to do that better, not dissing it, right?

I started a SocialMediaFlu hashtag (#socialmediaflu) on Twitter – there were zero instances when I started at 3:13pm Sydney time, let’s see where it goes. (Answer: lasted 19 minutes)

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AdAge and the new world of computers

blogs, Media, Online Communities, social media, social networks 10 Responses »

Apr 282009

ADAGE introduces a “breakthrough in interactive features”. WARNING: Troll posting ahead. A KEYSTROKE of GENIUS for International Readers? I don’t think so… Now you can get every page — every word, every graphic, every ad, every dot and whistle of every issue of AD AGE — on your computer at a click. And we’re hearing a great cheer go up for it around the globe! FFS Why would anyone want that? The layout editor or whatever she’s called is a little too in love with the form they present their content in, and not enough with expediency, community, portability, findability, forwardability and all those other (social)media Continue Reading…

Australia Social Media: crisis-communication-and-bushfire-emergencies

Featured, Online Communities, public relations, social media, Social Media Australia, social networks 8 Responses »

Apr 272009

If you are looking to download Social Media and PR Crisis Communication courseware for your workshops, it’s here. I’m watching 4 Corners program on the Marysville bushfires. It’s so upsetting that I’m tearing up. But more than that I’m cross – the poor warning systems is disgusting. Stuff like the sirens to call the firefighters aren’t used (they have pagers now) so the residents had no clanging bells, no sirens to warn them. Background radio had no siren or loud noises to call people to attention. And the websites for various emergency services, local radio station websites were overloaded with Continue Reading…

Australia EVENTS: Free Social Media seminars

Event, Online Communities, social media, Social Media Australia, social networks 12 Responses »

Apr 272009

… not all are free, some are $60. But free works better at grabbing attention. It’s called “online marketing”. (haha) Please don’t tell the ACCC! HEAPS MORE INFORMATION HERE SOCIAL MEDIA SEMINARS OVERVIEW: April 22nd 9:30- 1pm Innovation in Cross Platform content. We basically showed TV and film using social media in a really really extended way, including games and full collaboration. You missed it. April 29th Wed 29 April – 6pm – 7pm seminar on Free Open Source and Creative tools No Registration Required, just show up at AFTRS in The Entertainment Quarter (next to Hoyts). Social Media is Continue Reading…

Enterprise: List of 40 Social Media Staff Guidelines

blogs, Featured, Featured Articles, Online Communities, public relations, social media, social networks 247 Responses »

Apr 242009

Managing staff who participate in social networks. This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on. I’ve done a few press (radio, print) interviews this week re: Telstra so I thought I should have another look at how Enterprise, Government, Corporates, Not for Profits are handling the fact that their staff are members of social networks too. I once had to step in to calm down a forum that was off the charts with negativity and general unpleasant comments. To be even heard, I started Continue Reading…

Twitter: Oprah, Ashton Kutcher and CNN

Online Communities, social media, social networks, statistics, Twitter 4 Responses »

Apr 242009

Social Network Games and Twitter: MediaHunter very cleverly points out how fake the “Gosh, I’m almost as big as CNN” video from Ashton Kutcher was. The blog post outlines the time line and the “spontaneous” (read:NOT) nature of engagement from all concerned, including the company that donated just so happened to be able to donate over 1000 billboards for the stunt. To me, this week’s Twitter activities appear to have been a very well orchestrated publicity stunt with several beneficiaries. In fact, you only need to look at the beneficiaries to begin realising how all this came together. Heh, but Continue Reading…

COURSEWARE: social media and PR Crisis Communication

Course, Event, Featured, Online Communities, public relations, social media, social networks 37 Responses »

Apr 232009

Courseware for Social Media Workshops I’m going to gradually, as time permits, migrate all my courseware across to the new format, offer it for free download under Creative Commons for download (lulu or scribd), or physical colour workbooks via publish on demand Lulu (http://stores.lulu.com/laurelpapworth) . WARNING: I’ve ordered the new format printed workbook from Lulu but I need to check formatting, make sure fonts etc haven’t gone mad. Check back here – I’ll remove the warning in 3 days when the workbook arrives. By the way, the converting, uploading and distributing of this content for free would go faster if I Continue Reading…

Online Community Rituals: Social Niceties and Change

Online Communities, social media, social networks, Twitter 10 Responses »

Apr 172009

Every social network has it’s way of saying, showing, and responding to regular patterns of behaviour. This is one of the little stories I tell in class. I can’t remember where I first heard/read it, but whether it’s true or not, I think it highlights something (not sure what ) Father to Son: Why did you email your Grandmother when GrandUncle died? How rude! Son to Father: Because I didn’t think she would like an SMS Message I took time to write out an email! Father to Son: Well, you should have rung her on the telephone! LATER: Grandmother to her Continue Reading…

Twitter: Disintermediation of gossip mags Perez Hilton Ashton Kutcher

Featured, Online Communities, social media, social networks, Twitter 20 Responses »

Apr 172009

Online Communities rock for voyeurs and snoops. Here’s a scrap currently ongoing between @PerezHilton (of the infamous Perez Hilton blog) and @aplusk otherwise known as Ashton Kutcher, Punk’d host, blogger and Mr Demi Moore (she’s @mrskutcher) : Ashton Kutcher : He doesn’t like me cause the truth threatens his relevance. RT mrsscrapper Perez is so not supportive of you (RT means retweet, so it would read (tweet from @mrsscrapper) “Perez is SO not supportive of you”) (link) Perez Hilton: The “truth” is subjective. You think really highly of yourself if you know the “truth”! (link) Ashton Kutcher: your truth is indeed subjective, Continue Reading…

Twitter: Politics and Moldova Riots

Facebook, Online Communities, Politics, social media, social networks, Twitter 5 Responses »

Apr 162009

Social network Twitter tool used in organising riots in Moldova. From CNN: Moldova: Romania to blame for Twitter riots Protests over Moldova’s election have gathered pace, fueled by Facebook and Twitter. Vladimir Voronin described riots in the Moldovan capital Chisinau against his ruling Communist party’s victory in Sunday elections as “very serious” and pledged to take action in response. “Romania is involved in everything that has happened,” he said, according to the RIA-Novosti news agency. “Patience also has its limits.” An estimated 10,000 mainly students gathered Tuesday to protest what they say was a rigged election. Many in the crowd Continue Reading…

Course: How To Blog – CCE University of Sydney

blogs, Course, Event, Training 9 Responses »

Apr 142009

I think it’s been a couple of years since I last ran this course – dunno why, maybe because it’s not business focussed specifically, more a general, handson, computer, How To Blog Course (1 full day), on 30th May at the University of Sydney. Course description: Been thinking about creating a blog for your business or hobby? If you are a budding writer, have a passion for your hobby, are travelling soon and want to keep a travel photo diary online or simply have something to say, this course will teach you the basics of blogging and how to gain Continue Reading…

Behavior Guidelines: Unblocking Social Media at the Firewall

Corporate, Enterprise 2.0, Featured, Online Communities, public relations, social networks 16 Responses »

Apr 062009

For Public Relations who are concerned about Crisis Communication in Social Networks and are responsible for Social Media Training across the organisation. (40 Social Media Staff Guidelines here) Facebook banned in the workplace? LinkedIn blocked because it’s an excellent jobsearch tool? Busy finding proxies to access Twitter? Using the company’s mobile phone to watch YouTube videos? You need my Uber Special, Six Shot, Magic Elixir Solution. Yep Truly. Here’s what I suggest. ONE: BUSINESS ARGUMENTS for why SOCIAL NETWORKS aren’t CUSTOMER COMMUNITIES Approach the directors or IT dictators and ask why social media is blocked. Get all the reasons. They Continue Reading…

Social Media Emmy: Australia's Scorched.tv

Event, Featured, Online Communities, Social Media Australia, social networks, TV 8 Responses »

Apr 022009

Quick Post: Congratulations to Ellenor Cox and team for winning the interactive Emmy for their TV show with Social Media Scorched.TV: The guys that made Scorched.tv did a week workshop (the LAMP Residential) and a two-day workshop (LAMP Insights) at AFTRS with me on how to social media campaign their TV show. And while scorched.tv is not perfect – hard to build a ripple campaign when months get snaffled off you – they initiated those first crucial steps towards a social media entertainment future. A brave new world for film and tv directors and producers. I’m back in Sydney (back Continue Reading…

Laurel Papworth

Course: How To Blog – CCE University of Sydney

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