309 Comments

  1. What a fantastic resource many thanks for putting this together. I am keeping my eyes peeled for any social media guidelines by a bank or financial organisation, I will send them on if I find any.

  2. An excellent resource – I’ve only scanned a few of the policies, but the rest are a definate read this weekend.

    This is becoming a bigger and bigger problem in Australia, and not in a way that companies expect.

    Consider: you work for a company that has a blogging / twitter policy of THOU SHALT NOT – at all. How is this enforcable ? Is it enforcable at all ?

    Yes and no – your company / department can (as my former employer did) block access to Facebook, Gmail, Twitter, MySpace – the list is long but distinguished. We had NO ACCESS to anything, and this was their right to do. They can block anything on their network, and no-one is saying they can’t. Yes, they provided two machines in the staff lunchroom for “unmonitored” internet access, not connected to the corporate network, but blocked sites on those machines as well.

    But that power does not extend to any twittering / blogging I do in my own time on my own machine at my own premesis (or anywhere else – I love Maccas free Wifi !!). Please note we aren’t talking about publishing corporate secrets, etc. If I were to work for, say, Telstra (which would make me incredibly desperate) and I were to critisise their broadband prices in my blog, there’s very little they could do about it – legally or otherwise.

    Jon Biddell’s last blog post..Is Customer Service dead in Australia ?

    1. Also the increasing uptake of mobile microblogging, Policy will be more and more reliant on the bottom-up integrity of the employees, rather than top-down draconian levels of control.

      Maybe I’m over optimistic, but I think a little perceived freedom does wonders for employee morale.

  3. great resource

    I wonder how you ensure that the whole org embraces social media successfully. I know of org that have policy but it interfers with best practices

  4. Great collection! I attended a seminar on Friday and some of the speakers brought up the corporate guidelines issue.

    I’m from Finland and must say that a lot of Finnish companies are just taking baby steps and most are still in denial regarding use of social media.

    We’ve had some companies ban the use of facebook during company time (what time isn’t company time now a days!) while others encourage it.

    Finns typically keep to themselves, so we haven’t yet become a widely blogging nation.

    At present the challenge is in getting companies to look at social media seriously and understand the potential benefits. When ever speaking about social media, I seem to get the risk and threat oriented feedback. Maybe examples of guidelines will cut some of this resistance.

    Mervi Jansson’s last blog post..home

  5. Thanks for this! I am developing a generic social networking policy for association staff that will encourage the use of social networking as a community-building tool, but develop responsible guidelines for staff. This resource is great background!

  6. Thanks SilkCharm.

    I’ve been trying to create rules for Social Media engagement and this is a great resource.

    These are the rules I’ve come up with so far.

    Social Media Campaign Goals for Small Business:

    1. Have people engage in positive conversations about XYZ Company
    * In Social Networks, Forums, Twitter and Blogs
    2. Provide useful information
    * Teach people about the benefits of your products/services
    * Give people useful tips to deal with problems
    3. Create friendships and communities
    * Develop circles and connections in the online community
    * Have friends on Facebook
    4. Listen to customer feedback
    * Track both positive and negative feedback
    5. Become a trusted source!
    * You want to create so much trust that people in forums ask for your advice

    Rules of Engagement:

    1. Transparency
    * Never post as a ‘customer’
    * If someone asks who you are, tell them you are an XYZ Company Employee
    2. Never fight, provoke, flame or offend
    * Do not respond to criticism of the company unless specifically asked; even then, send the Marketing Manager an email first so you can respond appropriately
    * Do not enter controversial topics
    3. Inform – do not promote
    * You should never say “try our product’
    * You can suggest your types of products as long as you provide information. If someone says they have problems, don’t suggest your Brand Name Product, but give information about the products like yours– they will find your Brand Name when they search for what you told them to search for. You should also give tips that will help with their problem even if it doesn’t require buying a product.
    4. Don’t insert links in forum posts – allow the signature to act as a link
    5. Don’t respond to post more than 3 months old (use your judgment)
    6. Don’t answer a question that has already been answered unless you can honestly add something useful
    7. If you are posting as yourself or your own web personality, do it from home

  7. Thank you so much for this valuable information. I am currently working on two social media policies–one for our agency as a whole and one for a client. I have been searching for this type of information.

    This post has given me a lot of guidelines and I appreciate your time and effort.

  8. Pingback: MAGIX Blog
    1. I seem to have lost the feed to Osama’s Flickr photostream. Of course it exists. 🙂 Just intriguing that we don’t often think about discoverable material from the bad guys.

    1. as long as the fact that I spent literally days sorting out 40-50 of ’em is recognised, good luck with it. 🙂

  9. Accelerated social media networking always invites pro and con. Over all social media for networking is changing the world for the better, for all kinds of reasons. Great posting. I really like it!

  10. What volunteers looks from the Organizations:

    Organizations particularly not for profit should have some rules and regulations for registering and providing volunteers for social work.

    Try what we say in this article.

  11. Thanks for this, just what I’m looking for, making social media guidelines for my own organization.

  12. Laurel:

    This is an excellent piece of writing. Great effort deserves worthy praise…and additional “pass along.” To that end, I have included a link to your terrific article at my new web site. I hope others will benefit from your shared knowledge on responsible social media involvement, as much as I have. Keep up the good work. Thank you.

    Marc

  13. Hi,

    thanks for the post. I’m helping to craft a social media engagement policy for journalists at the news organisation I work at and I’m hoping to get some feedback on a draft that we’ve been working on for some time. Unfortunately, I’m afraid I have to keep this anonymous, as it is still a draft and we are still in the process of gathering feedback to fine-tune it.

    Here it is. Looking forward to hearing your thoughts… Thanks!
    ———————————————————————————
    Company policy for personal use of social media
    Note: The use of social media for professional purposes will be addressed in a separate policy to be announced.

    The following is the Company’s policy on the personal use of social media by staff. This covers staff’s personal web-pages and blogs, online forum postings, and all personal activities on social media platforms such as Facebook, Twitter, Yaari, Plaxo, Linked-In, Yammer and others including the company chatline.

    1. Staff must make every effort to distinguish between their personal and professional use of social media. Where staff employ social media as part of their work, this should be done with the full knowledge of their supervisors. (Guidelines on work-related use of social media, where applicable, will be established separately by individual divisions.)

    2. Staff’s personal social media activities should not be carried out during office hours.

    3. Where staff intend to derive revenue from their personal websites or blogs, they should seek prior approval from the Company. Staff should also not promote any particular product or service in return for a benefit. (Note: This does not affect the sale of personal items online or on the company chatline.).

    4. Staff are expected to exercise good judgment in their personal social media activities. Staff, especially those who are recognised by the public,must ensure that their personal social media activities do not reflect unfavourably on the Company.

    5. Staff must make it clear in their personal social media contributions that they are not speaking on behalf of the Company. Personal web-pages and blogs should have clear disclaimers that the views expressed are theirs alone and not the Company’s.

    6. Information published on any social media platforms by staff must comply with the Company’s confidentiality and disclosure policies. In particular, information communicated to staff in confidence should not be disclosed on any social media platform without express approval from the Company. Audio-video or photographic recordings of staff events should also not be posted on social media platforms unless expressly approved by the Company.

    7. On no account should any potential news-breaks or unpublished news information, including unpublished versions of stories, be published on any social media platform. Nor should any of the Company’s proprietary works be used or reproduced without the Company’s express permission.

    8. Personal social media contributions by staff must not make any reference to Company-related matters or work-related issues concerning their colleagues or their supervisors. Staff should also not make comments that jeopardise the Company’s dealings with newsmakers, customers, business partners, competitors and regulators.

    9. Staff should bear in mind that all of the country’s laws also apply to social media. They must therefore respect all laws and in particular avoid infringing any rights in relation to intellectual property, defamation and privacy. Staff must also respect religious, ethnic and other sensitivities.

    The omission of explicit reference to any specific media platform does not limit the extent of the application of this policy. Where no policy or guidelines exist, employees should use their judgment and take the most prudent course. Where they are uncertain, they should consult their supervisor or Head of Department.

  14. A couple of points – I understand that you won’t be able to change much, but still, they need to be said.
    I think that “do not, do not, do not” policies are not conducive to team building or company loyalty. You could rework some of them to be “equal” e.g.
    2. Staff’s personal social media activities should not be carried out during office hours. In return, the company will not request that staff respond to business issues during family time this includes SMS and emails on weekends and out of hours. OR A small amount of time can be used each day for Facebook (10mins) in return for the occasional SMS or email during private time.
    Are there laws about moonlighting? I guess that is what number 3 is…
    4. ALL staff are now a Brand of One. It’s not the CEO you have to worry about, it’s the intern.
    5. That’s tough when they are chatting with their mum on Facebook “Hi mum, this next comment has nothing to do with my employer”. (sniggers)

    Point 1 is impossible to achieve. It doesn’t even work in real life “How are you, how’s the wife, have you thought about our business offer?”.

    To be honest, I like some of the social media guidelines in the post, that are more friendly and human-aware. But I guess Legal have already vetted this one? I’m not a lawyer so don’t how it sits legally…
    Gosh, was I too hard? 🙁

    1. Caveat: my comments are predicated on this being an Australian company. Companies elsewhere including Asia have different corporate culture so you would need to take that into account….

  15. What do you do if you have sales staff leveraging on social media as a platform to sell? Do we need separate policy for that?

  16. Wow thanks! Great resource, I’m actually using some of the resources listed here for our own organisation. It’s always hard to decide what is acceptable for our organisation, as we do a lot of seo work for clients through social media networks, and our staff need access to social media networks, but following guidelines.

  17. As an IT consultant I am fully aware that IT management is struggling with whether social media is productive or obstructive for companies and their employees. Software is being developed and policy and restrictions are being decided everyday by IT managers. The security of company networks are at stake but the potential for innovation using social media is a large enough carrot for the discussion of how to properly utilize the medium continues. Palo Alto networks came up with an webinar, http://bit.ly/cR80Al, that should be interesting exploring the issues surrounding social media in the workplace. It is important to not only understand the immediate benefits of doing business how one lives, but the threat it presents to a company’s greater ROI and productivity when it comes to the server’s safety and security.

  18. Laurel:

    My hat goes off to you after reading this excellent post, which I just retweeted to my followers. Kudos to you for all the research and gathering you had to perform in order to create such a comprehensive toolbox filled above the rim with more than enough links to social media policy information. This one is a definite keeper. It’s already in my Delicious folder, because it is absolutely Delicious. Thank you on behalf of many for doing the work to make the job of others much easier.

    Regards,
    Marc LeVine
    Director of Social Media
    RiaEnjolie, Inc.

  19. Hi Laurel

    Thank you for an excellent source of information on social media policies. I think you are spot on with your approach in terms of application, though as a law firm we tend to advise and assist with the risk management aspect of social media (both for employees and employers), as we do with other employment policies. For example, in Australia it is essential that you inform your employees if you are going to monitor them.

    One aspect of social media policies that is vastly under covered is the training; there is little point in having a social media policy in place without ensuring that the whole organisation is accross it. This from both ensuring a unified approach and a risk management perspective. Training also presents a great opportunity for collaboration and communication within an organisation.

    We have developed a sample social media policy that can be downloaded from our website http://www.blandslaw.com.au/checklist_ssmp.html which companies can reference. This sample social media policy is Australia centric as it references relevant Australian legislation (please don’t collapse in a heap) but it could easily be modified for international use. As it is developed by a law firm you may find the language a bit heavy handed (!) but we have attempted to ensure that it is in keeping with the spirit of social media – quite a challenge for lawyers.

    We hope the availability of this, as well as other, sample policies will encourage companies to become more involved in social media and less concerned about the percieved risks and more focussed on the potential benefits.

    Regards
    Vivienne

  20. Great to see such a well summarized posting. I think it is time companies rethink their staff social networking activities. Harnessed correctly much insight and value might become available to the organisations supporting and encouraging a team to communicate.

  21. Very Nice…

    Great collection of useful resource list of Social media optimization and blogging guidelines. No doubt, social media optimization is a great way to introduce your new product or brand in the market.

    Thank you for posting this useful list and keep it up!

    Best regards

  22. Hi Laurel,
    Great list – thanks for going to the effort of sifting through a lot of material to put this list together.

    The ABC has a great, commonsense policy on use of social media that is encouraging rather than restrictive. It’s been in place for nearly a year and has worked very well to date.

    http://www.abc.net.au/corp/pubs/documents/useOfSocialMedia.pdf

    It’d be great to see this added to your Australian list if you’re updating at some stage.

    Cheers

  23. I think a bit of common sense goes along way with these type of policies. I do not know any employee that has ever read their handbooks – until they are being used against them.

  24. Personally I feel that if you trust you Staff and they are engaged in their work (that is, there is enough of it and they enjoy it!), then a social media policy isn’t required

  25. It’s definitely important to have internal procedures and policies in place in regards to utilizing social media at work. A lot of times it can get out of hand if there aren’t any solid policies in place.

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  30. What an excellent resource. Thanks for putting this together. I will keeping my eyes peeled for any social media guidelines by a educational organizations, I will send them on if I find any. Thanks again.

  31. Great to see a collection of social media and virtual world guidelines in one place. Thanks for centralizing and sharing this sampling of company guidelines. @rockieshapiro #rockieshapiro

  32. Thank you so much for this article. This list of guidelines have come at the appropriate time for me, in my effort to embrace Social Media more than I have been doing.
    Cheers,
    Pope

  33. Wow… just came across this pretty old post but it’s still extremely helpful. This turned out to be an excellent source for me since I’m just writing my thesis on social media guidelines. Thanks a lot!

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  55. Do you recommend publishing a Social Media Policy on your website?

    I am currently writing a policy for http://www.gorta.org/. I want to make it public but is this best practice?
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