Main blogs for your industry

 blogs, Enterprise 2.0, Online Communities  5 Responses »
Jan 302009
 

One of those dumbass things you notice – Blizzard, makers of World of Warcraft does not have RSS turned on their official press release/media site. This means that instead of being able to subscribe to their news in say my.yahoo or igoogle, you have to go to the site and check for new news. None there? Try back again tomorrow, and tomorrow and tomorrow.

I’m always coming across companies not having RSS turned on their press releases – gosh, most of them publish a PDF file, and expect you to open it. But does one expect it from a MMORPG (massively mulitplayer online roleplaying game)? Nah they should wise up.

By the way, one of my RSS groups is “major social networks”. These are the feeds I subscribe to, in that group:

See? Nice and organised.

When one of these guys blogs, we all blog our opinion back. In a way, they are like traditional media. They provide the original source of content that usually creates our discontent. Heh. Google releases a new product and we go mad. YouTube changes rules, we blog it. Facebook puts in recommendation ads? Vilified online with millions of media hits.

These are not like Engadget, or TechCrunch or Techmeme or Mashable blogs that discuss the state of the industy. Mostly they are using them for press releases – to announce news for bloggers to pounce on, and tweet and so on.

What is your industry? What industry blogs do you follow? What company blogs do you follow? Or do you read an aggregator/commenter blog..?

… and I really don’t understand Blizzard not having RSS turned on. Though I guess with 11.5 million players, it’s likely that someone will copy and paste the material into an easily consumed format.

 Posted by Laurel Papworth at 8:55 pm  Tagged with: , , , , ,

Australian Journalists on Twitter

 Featured, public relations, Social Media Australia, Twitter  56 Responses »
Jan 282009
 

(nearly 100) Here’s a list of journalists from Australian (mostly mainstream, some New Zealanders) media who have embraced, indeed are head over heels, in love with Twitter. Let’s sit here and watch them. Quis custodiet ipsos custodes. Who watches the watchers themselves? By the way, the first social networking book I ever read was The Republic by Plato, mashing’up and misquoting Socrates. So, children, follow Homo Journalis in his natural habitat. Sssh now. We don’t want to frighten them away, do we? Tip: I put a description in the Title tag so hover your arrow over their name. Name Followers Following Updates Grader GaryHayes Laurel Continue Reading…

 Posted by Laurel Papworth at 3:42 pm  Tagged with: , , , , , , , , , , ,

YouTube: At war with Warner Music Group

 consumer gen. media, social media  11 Responses »
Jan 252009
 

Just kinda bookmarking this one – at war with your customer and forcing your customer to go to war with you, en masse. Warner Music Group are forcing Google’s YouTube to pull videos that have any recognisable Warner music in it. Background, homage, mashups, clips, concerts, cover’s, singing the shower, you name it, gone. I know that the musicians are mostly also pissed with this too. Gary had a machinima pulled – one where he got the musicians permission – and had to push YouTube to put it back up. They did – after the musician also stepped in.  This Continue Reading…

 Posted by Laurel Papworth at 4:33 pm  Tagged with: , , , , , , , , , , , , , , , , , , , , , ,

Mobile Web: Ikea and Twitter

 Featured, mobile, Online Communities, social networks, Twitter  8 Responses »
Jan 242009
 

A tale of retail, a band of brand brothers… ok enough already? OzDJ tweeted to me this story. I followed it up by looking at his blog. – check it out. I thought I would lay it out, in pictures. Well actually it’s told in text less than 140 characters, but I put it up as pictures. *confuzzled* And the final resolution: If you get lost, check out the full story at OzDJ’s phlog. Follow him (Derek Jenkins) on Twitter @ozdj and follow Matthew Hall @aDB. Two things: I don’t know how well those two know each other, in real Continue Reading…

 Posted by Laurel Papworth at 2:21 pm  Tagged with: , , , , , ,

Does Obama really do social media?

 Online Communities, Politics, social media, social networks  14 Responses »
Jan 242009
 

Politics and social networks don’t mix?And if they do, how do online communities have a say, and aren’t just ‘used’? I’ve have my doubts about Obama’s commitment to social media. Oh, not to social network marketing – the pushing out, on social media broadcast channels like YouTube and Twitter, of widgets and press releases. But he or his advisors stopped tweeting the day of the election and weren’t heard from for months (there are now 2 tweets on his account). Fundraising using social media – full marks. Listening to the people? Hmmmm… An Obama Promise Broken Already? I was excited Continue Reading…

 Posted by Laurel Papworth at 10:50 am  Tagged with: , , , , , , ,

Singapore Airlines- iPods and iPhones

 Online Communities, Social Media Australia, social networks  3 Responses »
Jan 232009
 

Social networking on planes… not yet.. but Awesome! Awesome! (Gizmodo) Singapore Airlines must have had a fair bit of success when they rolled out iPod connectivity for business customers on their A340-500 aircraft last year, because they’re new Airbus A330-300 aircraft have an iPod dock for every passenger, including those bums back in economy. Nothing to do with social networks, but it does put a social networking device on a plane, and with other planes putting internet on demand, it’s getting close to … 22 HOURS OF WORLD OF WARCRAFT SYDNEY TO LONDON! woot! Man, I’m going to Singapore a Continue Reading…

 Posted by Laurel Papworth at 4:35 pm  Tagged with: , , , , ,

Australia 2009: ZDNet Predictions

 Enterprise 2.0, Featured, Online Communities, press, social media, Social Media Australia, social networks  1 Response »
Jan 232009
 

Neerav and I were asked, amongst others for our predictions on 2009. Technology, social media, computing, enterprise etc. Giant Aussie 2009 predictions round-up Carlton Taya Avaya South Pacific MD Craig Scroggie Symantec A/NZ MD Chris Disspain auDA CEO David Jackman Pronto Software MD Deena Shiff Telstra Business group MD Dereck Daymond Sybase A/NZ MD Doug Farber salesforce.com APAC VP operations Geoffrey Dirago Attain IT GM Gerard Florian Dimension Data Australia CTO Greg Spears Vodafone spokesperson James Turner IBRS analyst Joe Kremer Dell Australia MD Kevin McIsaac IBRS analyst Laurel Papworth social networks strategist (ME!) Mark Phibbs Adobe APAC marketing director Continue Reading…

 Posted by Laurel Papworth at 2:44 pm  Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Favourite Australian social media campaigns

 Education, Featured, government, Marketing, social media, Social Media Australia  25 Responses »
Jan 232009
 

Best social media campaigns, well, my favourite case studies anyway. Michael Watkins over at Mudo Media isn’t impressed. He thinks -via Digital Ministry – that social media strategists are all talk and no media. Is he right? Probably. But irrespective of whether anyone is actually hiring consultants, employing traditional agencies or just dumping it on the junior Gen Y to get it all happening, it is happening in Australia. My fave ones so far: GOVERNMENT SOCIAL MEDIA: Future of Melbourne is excellent. Engagement is not using YouTube as a broadcast medium (shove up a video of Ruddles and ignore it) Continue Reading…

 Posted by Laurel Papworth at 12:45 pm  Tagged with: , , , , , , , , , , , ,

AIMIA Social Media (Bandwagon) Awards

 social media, Social Media Australia  2 Responses »
Jan 222009
 

Bandwagon – AIMIA’s (Australian Interactive Media Association)  term for social media, not mine, never refuted or retracted. Ah well.  The Awards page.  Social Media people – remember, this is limited to a hundred or so members, most of whom are agencies so don’t take it too seriously. Most social media – good stuff – is coming up naturally, and won’t be thought of as mainstream award winning stuff. Always think when looking at a campaign, “what can the audience do with the social media campaign assets?” If all they can do is pass it on as a viral video, it’s Continue Reading…

 Posted by Laurel Papworth at 5:13 pm  Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

PR in Global Economic Crunch

 digital economy, public relations  1 Response »
Jan 222009
 

From Scobleizer TV Lots of interesting content in here. I’m particularly taken with their – admittedly a bit fluffy – overview of social currency and the value of a large following vs reach vs velocity to PR and influence measurers. But the part I keep thinking about, is the first bit. The discussion on why companies will be looking at social media in an economic downturn. I think that once companies realise that they can gain 5x brand recall, drop 1/4 customer/technical support costs, and so on and so forth, the economy will force them to take some baby steps Continue Reading…

 Posted by Laurel Papworth at 1:25 pm  Tagged with: , , , , , , , , , , , , ,

Free Event: with co-founder of MySpace

 Event, Social Media Australia, social networks  11 Responses »
Jan 192009
 

Wanna spend an afternoon on social media, social networks, revenue and marketing? Join Adknowledge / Digital Media and discover how to build your brand through social media. The digital tipping point – The future of branding and social media Brett Brewer (President of Adknowledge & Co-founder of Myspace) “Who killed Traditional Media” Brian Garret (Crosscut Ventures – California) “Brand Engagement in Social Media” Markus von der Luehe (Managing Director, Adknowledge Australia) Alistair Henderson (Director OMD Fuse) “I Kissed Social Network Marketing, and I Liked It.” (apologies to Kate Perry) Fi Bendall (Director Bendalls Group) “How Social Media Translates into Social Continue Reading…

 Posted by Laurel Papworth at 6:20 pm  Tagged with: , , , , , , , , , ,

No Comments? No Engagement

 Featured, Marketing, social media, social networks  100 Responses »
Jan 182009
 

I’ve been meaning to write this post forever. It really annoys me when people turn off comments, still call it a blog (not ‘a website with an easy to update article engine‘) and then waffle on about “engagement”. Take Seth Godin for example: Why I don’t have comments Judging from the response to my last post, some of my readers are itching to find a comment field on my posts from now on. I can’t do that for you, alas, and I thought I’d tell you why. I think comments are terrific, and they are the key attraction for some Continue Reading…

 Posted by Laurel Papworth at 9:52 am  Tagged with: , , , , , , , , , , , , ,

Film: Ashton Kutcher on Qik and Twitter

 Event, Media, social media, social networks  1 Response »
Jan 172009
 

Ashton Kutcher and social media marketing campaign for 24 hours at Sundance involving twitter, qik, delicious, blogs, and twitpics.

 Posted by Laurel Papworth at 4:19 pm  Tagged with: , , , , , , , , , , , , ,

Co.mments Dead

 social networks, user generated content  1 Response »
Jan 162009
 

So often it is  passion that makes a user generated content site – like a blog – great. Or a social tool such as a bookmarking site stand out above the rest. Or a social network hit the spot. Every time, passion. But what happens when the passion dies? co.mments will be shutting down Jan 11, 2009. It’s been a wonderful ride, unfortunately regular upkeep, and our friendly spammers, have turned it into a chore. I need the time and energy to focus on other things, so sadly, I’m going to shutdown the site by the end of this week. Continue Reading…

 Posted by Laurel Papworth at 12:21 pm  Tagged with: , , , , , , , ,
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