Mobile Web: Ikea and Twitter

ikeaA tale of retail, a band of brand brothers… ok enough already?

OzDJ tweeted to me this story. I followed it up by looking at his blog. – check it out.

not as mediocre as he thinks :P
not as mediocre as he says 😛

I thought I would lay it out, in pictures. Well actually it’s told in text less than 140 characters, but I put it up as pictures. *confuzzled*

Wandering Rhodes Mall next to Ikeabegging querybegging part 2ikea-4ikea-5And the final resolution:

Share photos on twitter with Twitpic

If you get lost, check out the full story at OzDJ’s phlog. Follow him (Derek Jenkins) on Twitter @ozdj and follow Matthew Hall @aDB.

Two things: I don’t know how well those two know each other, in real life. and I’m not sure it matters. When you see the same people’s tweets go by, day in and day out, you get an idea of them and their reputation. I don’t really know either of them well but i would totally let them do my shopping. Well, Ikea, not shoes. 😛

The second thing I guess is the Invisible Audience. It’s the unexpected that I enjoy. Ten or twenty people that I know well, and who’s blogs I read tend to bring me an echo chamber of information. It’s the data points, the FOAF (friend of a friend) that brings the unexpected. Watch the stream go by, dive and find a nugget, ignore the rest. Fascinating.

The third thing – oh, I said two? never mind 😛 – is the mobile web. How much discussion can there be when everyone is tied to a desk and monitor? Or at least, how does the conversation change when it is live, outside and dynamic, integrating virtual and real? Think about this: could this conversation have happened if Twitter was not mobile?

I have a small chance of having a friend at Ikea on a day when I need them to be there, and only a slightly bigger chance of knowing that they will be there on that day. But with a reasonably large Sydney Twitter audience, I could have them working at all sorts of things. Picking up my drycleaning, buying me books, checking out prices. *rubs hands with glee* The sign of success is the ability to delegate. Maybe I’ll find someone to write my blog? o.O

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

8 thoughts on “Mobile Web: Ikea and Twitter

  1. Ye Gods you work quickly, Laurel. 🙂

    For the record, I wouldn’t know Matthew (@aDB) if I bumped into him. We’ve only ever conversed by twitter and (to a much lesser extent) email. I’ve been able to help him in the past and he was generous enough to return the favour.

    Social media/networking at its best, I say.



    Derek Jenkins’s last blog post..Blackout in Newtown.

  2. How curious .. Derek aka @OzDJ seems to be at the nexus of interesting events in the last few days

    We were nearby each other in Newtown on Friday when there was a powercut

    We tweeted almost simultaneously about the event, swapped information and then met to say hi http://phlog.net/entry/1161226

  3. This Twitter/Ikea story showing one of the powers of Twitter is great http://tinyurl.com/aavlsw

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