The virtual world, Twinity, is still in Alpha – not even Beta yet, I think. If you want an invite to join the virtual world, email me (laurel at world.com.au) and I’ll send you a beta test invite. And you can facemap yourself onto your avatar. On second thoughts, nah, don’t do that. heh.

video: Spot the brands and… never get between SilkCharm and her chocolate.

Did you like the movie Run Lola Run? Well, Run SilkCharm Run was filmed by Gary Hayes entirely in Twinity (Berlin).

Machinima is a brilliant way of encouraging user generated content – and don’t forget, that anything created by the consumer is advertising you didn’t have to pay for.

But some tips: allow another point of camera view other than centered on the character. It’s hard to do dialogue or any kind of group action filming with everything pointing at ONE character all the time. The other issue is weather/time of day – yes just like any other filming. Give the members control over climate and sky and moon and stuff. It was tough going back to film some spots and realising it was now night time and having to wait…

Virtual worlds is in massive – and I mean massive – growth phase. Unlike the rest of the digital economy. I’ve seen stuff that would make your eyes pop out on stalks. Worlds in Facebook, Worlds on your mobile phone, worlds embedded on your blog, normal webpages turned into 3D worlds with people wandering over them.

… according to a trusted site on this topic KZero is well over 300 million people and in the 2nd Quarter of 2008, $161 million was invested in 14 virtual-worlds, the 1st Quarter $184 million put into 23 virtual worlds so the total this year alone to $345 million across 37 new worlds. (personalizemedia)

Don’t make assumptions on the past – virtual worlds have yet to come into their own. All Hail the Living Web.


 

I was reading Pigs Don’t Fly and found this: Using banner ads is not social media marketing. They are simply a traditional, interruption media attempting to use a old practise that doesn’t work in this new space on the Interwebs. What was that all about, I wondered? Well it seems that SwitchedOnMedia is promoting the use of Facebook Social Ads as a Social Media strategy (SwitchedOnMedia blog is hidden away). Why use Facebook Advertising? The breakthough market of Facebook is a flexible advertising channel. We can mine a rich database of potential customers for you, attract participants for market research Continue Reading…

 

Update: For latest courses, please seeĀ  Australia Social Media Courses – Sydney, Melbourne and Brisbane . Another one of my infamous Facebook Blogs and Marketing (Web 2.0) courses at the University of Sydney Professional Development centre (public courses) is coming up on Friday 10th October: Web 2.0 – Facebook, blogs and marketingCourse description: You probably already know a little of YouTube, Facebook, Flickr and del.icio.us. In this one-day course you’ll get a real taste of the marketing power of the new Web 2.0 services: blogs and wikis, user-generated content, citizen journalism and social software. We’ll look at case studies of Continue Reading…

 

So you created a collaborative space, found a bunch of customers to act as brand evangelists, encouraged user generated content, watched relationships created and developed, ran events and recognised rituals. Then the campaign was over. Either the budget got cut, someone got cold feet, a new better campaign was created, or the ROI just wasn’t there. Time to turn it off, shut it down, pack it up. But there’s a problem. The community created the content you are about to delete. They invested time and energy and sometimes money into creating your campaign for you. They are not going to Continue Reading…

 

Crikey.com.au has an article today that I wrote. I’m posting it here Crikey locks down content for paid members. I think you should be able to read it, but if you are a Crikey member and want to comment go to their site. : eBay turns to the dark side One of the toughest things in business is the game of building trust. Trust and reputation are everything in commerce and even more so online — there’s nowhere to hide. Which is why the latest series of decisions by eBay are so astounding. The online marketplace that eBay addicts have Continue Reading…

 

You might like this – it’s a machinima made by m’love Gary Hayes – we’re chasing each other through virtual worlds. So I am SilkCharm in both World of Warcraft and Second Life. BACKGROUND: Machinima is using game engines (the virtual world) to tell stories through video. Second Life is free (unless you buy land) and you make the world, a couple of million members. World of Warcraft is not free (about $13 a month I think, making $1.1 billion per year), the world is developed by Blizzard, and has about 60,000 preconstructed storylines that you have to complete as Continue Reading…

 

Quick and easy Moderating tips, for some people who have been asking lately. 1. ETIQUETTE STATEMENTneeds a whole lot of behavioural statements (play nicely) but the most important ones are: The Moderators word is final, do not discuss bans or penalties on the forum. If you have a question regarding a penalty, please email the head honcho (usually called the Admin, so they know it’s serious) If you have an issue with another member, please contact a moderator. Do NOT attempt to resolve issues in the public spaces, keep them to Private Messaging or notify a moderator. DO NOT publish Continue Reading…

 

If you ever want to donate money in my name, here is my choice: What is Child’s Play? Child’s Play – Support The Gamers Charity! Since 2003, over 100,000 gamers worldwide have banded together through Child’s Play, a community based charity grown and nurtured from the game culture and industry. Over two million dollars in donations of toys, games, books and cash for sick kids in children’s hospitals across North America and the world have been collected since our inception. This year, we have continued expanding across the country and the globe. With over 45 partner hospitals and more arriving Continue Reading…

 

Kodak have done something very simple and something that probably shouldn’t work. But it does. Find a popular event, take photos, photoblog explaining what you did and thereby demonstrating the product. Why ‘shouldn’t that work’? Well because, looking at top blogger lists, about the second most popular blog subject is photography and/or photoshop. (First is – you guessed it – how to blog and make money from blogs). We have a surfeit of bloggers talking about taking bloomin’ pictures. Kodak has had to fight their way into the discussion. Jenny Cisney is Kodak’s 1000 words blogger. She is at the Continue Reading…

 

I was poking around, looking for an Australian competitor site to PissedConsumer.com and getsatisfaction.com. Came up with Not Good Enough (both .com.au and .org) – 54,000 members and started in 2002. I love finding these little powerful communities that don’t make it on superficial Top 100 lists. Who wants to sue NGE Offenders MCI TechnologiesMCI TEchnologies – aka Tomato Technologies threated NGE with legal action when they claimed that we had published gripes about their Star Trader software without giving them the right of reply. NGE maintains that it’s not our fault if companies cannot manage their email efficiently. The Continue Reading…

 

Report Get your passport photo ready! FaceSpook is here. Upload a photo when asked, the facemapping program places you in the story. You have to make a couple of decisions. People live or die by your choices. Interactive TV, online game and movie all in one.Now all I need is for them to make a virtual world out of it, and it’ll be truly cross media. What choices did you make and what was the outcome? Are you a fan of Spooks, the British spy show?Hat Tip: Gary Hayes and his LAMP post goes into much more detail. Tags: TV, Continue Reading…

 

The fish are: Media Salesmanius, Marketus Directus, Startup Emergius, Peeyarus Agencis, Pitchus Winnus and others on the PDF. BandT have an awards night coming up Which species are you? B&T is looking for the best of breed – entries are now open for the B&T Awards. Go to www.bandt.com.au/awards to download an entry form. The closing date is September 26. (PDF here) – Advertising Agency of the Year- Media Agency of the Year- PR Agency of the Year- Specialist Agency of the Year- New Zealand Agency of the Year- State Agency of the Year- Emerging Agency of the Year- Experiential Continue Reading…

 

Advertising Age has put together the top Media and Marketing blogs in the world, the most influential, against a fairly comprehensive criteria – the most we’ve seen from a ‘top blog’ list. Visit their site for more information on how and why they compiled the list, (full list). My current rank: I must be doing something wrong – someone likes me! Heh. Top Australian bloggers They are currently monitoring 826 top blogs, I thought I would give you the Australian entrants (a snapshot): 10. ProBlogger (uber blogger Darren Rowse)66. Bannerblog (Ashley Ringrose, Ashadi Hopper)123. Young PR (oi! Paull Young is Continue Reading…

 

Twitter is The Human Narrative in real time. And yes the Capitalisation is important. Twitter is not just a marketing tool, nor a place to get cool links to awesome videos and blog posts. It’s not even simply a place to organise a bbq or be introduced to a potential client. It’s primary purpose is to tell the Human Story, in 140 character paragraphs Surprises abound on Twitter. When @johnt tweets (updates) that they are on a train that has been involved in an accident, you don’t think “how do I market this”, or even “how do I become engaged” Continue Reading…

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