Twinity – Run SilkCharm Run – Berlin

The virtual world, Twinity, is still in Alpha – not even Beta yet, I think. If you want an invite to join the virtual world, email me (laurel at world.com.au) and I’ll send you a beta test invite. And you can facemap yourself onto your avatar. On second thoughts, nah, don’t do that. heh.

video: Spot the brands and… never get between SilkCharm and her chocolate.

Did you like the movie Run Lola Run? Well, Run SilkCharm Run was filmed by Gary Hayes entirely in Twinity (Berlin).

Machinima is a brilliant way of encouraging user generated content – and don’t forget, that anything created by the consumer is advertising you didn’t have to pay for.

But some tips: allow another point of camera view other than centered on the character. It’s hard to do dialogue or any kind of group action filming with everything pointing at ONE character all the time. The other issue is weather/time of day – yes just like any other filming. Give the members control over climate and sky and moon and stuff. It was tough going back to film some spots and realising it was now night time and having to wait…

Virtual worlds is in massive – and I mean massive – growth phase. Unlike the rest of the digital economy. I’ve seen stuff that would make your eyes pop out on stalks. Worlds in Facebook, Worlds on your mobile phone, worlds embedded on your blog, normal webpages turned into 3D worlds with people wandering over them.

… according to a trusted site on this topic KZeroOpens in a new tab. is well over 300 million people and in the 2nd Quarter of 2008, $161 million was invested in 14 virtual-worlds, the 1st Quarter $184 million put into 23 virtual worlds so the total this year alone to $345 million across 37 new worlds. (personalizemedia)

Don’t make assumptions on the past – virtual worlds have yet to come into their own. All Hail the Living Web.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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