4 Comments

  1. Very interesting, certainly adds a new element to the definition I had not considered before.

    I think I will post about some of this stuff in the next few days because this post and the one you’ve linked to have a lot of area to explore.

    Keep up the insightful work!

  2. Totally agree. Unfortunately though, the social network owners are the ones responsible for creating the confusion for marketers. I have been on the receiving end of their pitches many times.
    They are purely selling faceless, nameless impressions as you have rightly stated. And funnily enough, none are hitting their revenue targets….

  3. @tony “Unfortunately though, the social network owners are the ones responsible for creating the confusion for marketers.”

    I would argue that most ppl selling social networking sites in AU wouldn’t know what the term ‘social media’ means to be honest.

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