Presentation at PANPA (part) and WebDirections 2008 (full). This article is about the various social media monetization strategies and the powerpoint presentation (embedded) shows some case studies and examples, including social network size, the revenue streams, valuations and profits. Click for full size of Revenues for Social Networks diagram. REVENUE SOURCE: The X Axis (the…
Customer Service – not Marketing, not P.R., not anyone else – should be handling the online community relationship with your customers. Or, if you have a technical product/service, it’s technical support, or helpdesk. Surely that’s obvious? Yes? No?I laid out different community manager roles in this post, and have talked about customer service running social…
Here’s how I explain Twitter – testimonials, filtering and conversation. Twitter hitting the mainstream? Surely not? Twitter Up 518.2% in Australia – Is Twitter Relevant for Your Brand?Twitter, a micro-blogging platform that allows users to share short activity updates, has picked up significantly in Australian usage, with a 518.12% increase in web visits comparing the…
I was reading Pigs Don’t Fly and found this: Using banner ads is not social media marketing. They are simply a traditional, interruption media attempting to use a old practise that doesn’t work in this new space on the Interwebs. What was that all about, I wondered? Well it seems that SwitchedOnMedia is promoting the…
Update: For latest courses, please see Australia Social Media Courses – Sydney, Melbourne and Brisbane . Another one of my infamous Facebook Blogs and Marketing (Web 2.0) courses at the University of Sydney Professional Development centre (public courses) is coming up on Friday 10th October: Web 2.0 – Facebook, blogs and marketingCourse description: You probably…
… by any other name. Well in this case, they are using the traditional Communication Manager title: Web 2.0-focussed comms role with Australian financial services blue-chip Position Title: Communication Manager Location: Circular Quay Hours: Most likely 3 days/week Do you have a blog? Are you a podcaster or YouTuber? A Twitterer? Is your social network…
For the last year or so I’ve been speaking – at conferences, in courses, wherever – about the dangers of going to war with your customer. And how the next wave is going to be companies concentrating all their energies on damage control. No more questions of ‘should we be involved in social media’ but…
hahahahaha – give a major supermarket chain a broadcast marketing channel and they make it impossible to get information from it. Well, enough access (for instance, to a blog), to convert from being ‘interested’ to ‘committed’. Woolworths everyday rewards has a blog – but you can’t even have read only until you sign your life…
My attempt to scare marketeers into attending one of my web 2.0 social media courses. Did it work? *advertisement coming up* I teach a one day public course on how to create a social media marketing campaign. It’s on Friday 18th July at the University of Sydney, Centre for Continuing Education: Course description: Web 2.0…