hahahahaha – give a major supermarket chain a broadcast marketing channel and they make it impossible to get information from it. Well, enough access (for instance, to a blog), to convert from being ‘interested’ to ‘committed’.

Woolworths everyday rewards has a blog – but you can’t even have read only until you sign your life away.

You have to join before you can read the blog. That’s right – you have to sign up before you can get P.R. and marketing information. Barrier to entry – anyone wanna explain to me why the general public would bother to sign up to have read access to the blog? Comments yes, PR articles no.

And nah, I didn’t bother. Did you?