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Course: Social Media Marketing Campaign


My attempt to scare marketeers into attending one of my web 2.0 social media courses. Did it work?

*advertisement coming up*
I teach a one day public course on how to create a social media marketing campaign. It’s on Friday 18th July at the University of Sydney, Centre for Continuing Education:

Course description:

Web 2.0 – Facebook, blogs and marketing
You probably already know a little of YouTube, Facebook, Flickr and del.icio.us. In this one-day course you’ll get a real taste of the marketing power of the new Web 2.0 services: blogs and wikis, user-generated content, citizen journalism and social software. We’ll look at case studies of customers creating ads and campaigns, how they distribute their content and how to monitor consumer discussions and reviews of your products. An interesting day spent exploring a dynamic and challenging area. No technical or prior knowledge required. (.pdf here)

Know any nubbies (newbie social marketers) who could/should attend? Send ’em along… Step by step through creation, distribution and monitoring. Fun Fun Fun. They are really popular and fill up quick. (not that part isn’t a joke!)
*we now return you to your usual time wasting activities on the ‘net* Heh.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

One thought on “Course: Social Media Marketing Campaign

  1. Hi Laurel,
    Whilst I am not new to social networking, I am keen to physically attend some events. As a working mum the only day i can get out is a Friday, but being school holidays i can’t do this one. I’d love to hear about any future ones. So will keep an eye out.
    Cheers, Claire (Verbaw)

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