EVENT: Scientology and PR & New Media Summit

Heigh ho, heigh ho, it’s a-conferencing I go. Today and tomorrow anyway. And Friday. Oh and next week at ad:tech too. First up: today and tomorrow Ross MonaghanDeakin University and Founder, The MediaPod Rob Shilkin Head of Corporate Communications & Public Affairs, Google Australia & New Zealand Adrian Christie Head of Public Relations, Sony Computer…

Disrespecting your consumer = anti-advertising anyone?

There’s all sorts of conclusions you can reach about Social Networks, ain’t there? Warning: rant coming up. Funny article in AdNews (always good for a laugh) : Web 2.0 gets nasty (by Nina Lees)Web 2.0 obsessive uptake of social interaction, user generated content control and unbridled interactivity has meant the lunatics are running the asylum.That’s…

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Consumers blocking your social media marketing

Ok you’ve invested time and energy into developing a Facebook application or a widget or whatever. You are competing against other hot marketing types with their company’s social networking strategies. But I bet you didn’t see this one coming… … the consumers en masse take action to block you from their networks. You can block…

Facebook: Anti Fitness First site

Facebook: Fitness First Hate Group. Um I’m just social bookmarking this consumer anti-marketing group on Facebook which is not exactly supportive of Fitness First. For my non- Australian readers, Fitness First is a gym and fitness chain. Not only in Australia but this group (1,297 members, 1,298 when I join, in minute) is primarily Australian….

Target doesn’t want bloggers as customers

Target opens their legs – but not for bloggers From NewsBusters: Target department stores apparently haven’t gotten the memo that dissing the Internet and bloggers can be a dangerous game for a retailer these days. And, Target isn’t just dissing blogges and “non-traditional media” they might be claiming they won’t even interact with them. All…

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