Consumers blocking your social media marketing

Ok you’ve invested time and energy into developing a Facebook application or a widget or whatever. You are competing against other hot marketing types with their company’s social networking strategies. But I bet you didn’t see this one coming…

… the consumers en masse take action to block you from their networks.

You can block single applications in Facebook:

Click on the application name in the request, then on the right sidebar of the app’s description page, there is a “Block Application” link. (from Andrew Harvey)

Or you can block everything in Facebook:

Ignore All bookmarklet makes ignoring Facebook app requests a snap

Jason Preston • January 22nd, 2008 •

A while ago I made a post outlining what I think is probably the best solution to the Facebook app request problem (the problem: there are WAY too many of them).

And just now I noticed that JoJotheBandit had left a comment with a link to a bookmarklet he made that clears out all the outstanding Facebook app requests with one click.

Since I haven’t bothered to ignore any of the app requests I’ve gotten for a while, I thought I’d give it a shot. It works like a charm. Check out the video (I did narrate this, but apparently my mic was acting weird) (from webcommunity forum)

Voiceless video on how to use the block all bookmark in Facebook.

Social Media is not just another media channel. It has it’s own rules. And some of them are anti-marketing.

Hat tip: Steven Noble.

Technorati Tags: , How to block, , ,

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

One thought on “Consumers blocking your social media marketing

  1. Noticed on Facebook just now, an official solution!

    “Too many requests?
    We’ve added a “clear all” option for when you have more than 25 requests waiting on your Requests page.”

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