EVENT: Scientology and PR & New Media Summit

Heigh ho, heigh ho, it’s a-conferencing I go. Today and tomorrow anyway. And Friday. Oh and next week at ad:tech too. First up: today and tomorrow

Ross Monaghan
Deakin University and Founder, The MediaPod

Rob Shilkin
Head of Corporate Communications & Public Affairs, Google Australia & New Zealand

Adrian Christie
Head of Public Relations, Sony Computer Entertainment

Rod Bruem
Founding Editor, Now We Are Talking, Telstra

Trevor Cook
Director, Jackson Wells Morris

Virginia Stewart
Public Affairs, Church of Scientology

Kylie Johnson
Head of Multimedia, CSIRO

Ross Dawson
CEO, Advanced Human Technologies

Max Uechtritz
Editor-in-Chief, ninemsn

Bruce Belsham
Editor, abc.net.au, ABC

David Higgins
Editor, News.com.au

Mike Van Niekerk
Editor-in-Chief, Fairfax Online

Tracey Arthur
General Manager, Communication, Roads and Traffic Authority

Paul McKeon
Corporate Communications, Dell Computer Australia

Pippa Leary
Marketing Director, Fairfax Digital

Matt Jones
Creative Strategist, Jack Morton Worldwide

Ant Kelaher
Marketing Director, MySpace

Con Frantzeskos
Head, Me2Revolution, Edelman

Laurel Papworth
Director, World Communities and Social Networks Strategist

Yep that’s right:

The Church of Scientology & BBC Panorama

The web allows any organisation to be a broadcaster. This case study looks at the BBC’s Panorama program that covered the Church of Scientology – including the BBC Reporter’s “meltdown moment” which was later broadcast on YouTube. This session will cover how and why The Church of Scientology made their own documentary about the BBC and used their website to host the program. Virginia Stewart was in London, England, at this time and had first hand experience of dealing with the BBC Panorama journalists.

I am sure Virginia will be fascinating.
I’m on first, on Wednesday – a day of workshops. See you there?

PS haven’t you always wanted to put PR and New Media in the same heading as Scientology? Go on, admit it. 😛