Target department stores apparently haven’t gotten the memo that dissing the Internet and bloggers can be a dangerous game for a retailer these days. And, Target isn’t just dissing blogges and “non-traditional media” they might be claiming they won’t even interact with them. All this over a new advertisement that shows a woman in Winter clothing, spread-eagled atop the Target logo, the center of which appears right between the model’s spread legs. Just what the “target” here is, can be a pertinent question to ask and several consumer advocates are asking just that question.
When those consumer advocates did ask the question of Target, this is their response. (Hat tip to Lee Hopkins.)
“Good Morning Amy,
Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.
Once again thank you for your interest, and have a nice day.
Warner Todd Hudson is calling for outright BlogWars:
So, I’ve got a little advice for you Target. Why don’t you set your aim on the FUTURE! Stop imagining the Internet is just a few nuts that no one cares about. Your unconcern with “non-traditional media outlets” may come back to bite you.
Anyway, the key point is, if you blog, you aren’t a core guest or wanted customer at Target. Oh. *throws out most of her wardrobe* Heh
Love these examples of companies creating anti-marketing consumers who go to war with their brand. Viva La Web Revolution!
NOTE TO SILLY COMPANIES (no, not yours of course! )
Technorati: Currently tracking 112.8 million blogs and over 250 million pieces of tagged social media.
MySpace – dunno? How many blogs does MySpace have now? well over 100 million. Not many of them would be registered with Technorati. (Don’t forget, Facebook doesn’t have blogs, it’s a filtering not a (deep) content driven site. )