The Customer is NOT on Your Side: Got more examples of anti-branding by consumers?? Tell me and I’ll post them, with a link/hat tip back to your site. (see here for the Customer is on Your Side)
Anyone got any examples of anti-marketing, anti-advertising sites? This is where the consumer has got so pissed with a company they have set up an “anti-site” -questioning, highlighting, destroying a brand online. I’m going to keep the list here and link to it from the right hand side of this blog, so if you find any, give me a hoy ok?
1. Zero Coke Movement (Australian, anti Zero Coke) – .com is coke, .org is anti
In Australia, the company created a controversial fake front group to promote the product, a campaign of outdoor graffiti and online spamming (which promoted a fake blog), was created by Coca-Cola and designed to appeal to its target audience. Once exposed, consumer advocates assailed the campaign as misleading and established the Zero Coke Movement to comment on the ethics of Coke’s activities. (wikipedia)
I’m not sure it was a wise move of coke to buy the zerocokemovement.com domain when the zerocokemovement.org was still active…
2. HdDVD crack – the hole that DIGG dug. (and Google and others)
3. Ikea Sucks (Google “ikea sucks”) and Ikea Phobia (with movie) – in fact here’s a bunch of Ikea bashing posts.
4. Sky Handling are Cunts (google “sky handling”) eloquent and pervasive – most dugg site.
5. Anti Facebook site – about the Super Facebook saga and how Facebook charge blind people to have accessibility to the site and lots of other stuff that seems to get airtime in certain parts of the blogosphere. The guy gets banned from time to time but is a bit of a hax0r so get’s back in again on new accounts, I think.
Big Freaking Hint: Don’t go to war with your customer. There’s more of them than you. And they have the time, skill, resources, technology, motivation, distribution channel, and connections into their/your target demographic to do you some real damage. We ain’t seen nuffin‘ yet.
There’s another post called Customer Brand Fansites and Brand Community for the brand evangelists. Or should we say, the anti-anti-advertising???