My 3 Day advanced social media intensive course is back! At the end of August, grab your laptop and head into Sydney CBD for a deep dive into the more advanced elements of social media marketing and strategy. [Not for the complete beginner, suitable for Agencies and Government and Corporate] You can find out more, […]
July 2019, Sydney CBD Facebook & Instagram for Business course: (2 day Sydney course) Are you wanting to take your Facebook Business Page & Instagram content to the next level?
When I am working with Doctors and Hospitals, they want their content to be written in an authoritative medical voice – fact based, evidence based, boring. This doctor has “voice” in spades. Tackling – within parameters of medical regulations – technical medical subjects yet in a cute, amusing way. Well written and edited and entertaining. […]
Are you looking for an intensive social media course for advanced or professionals? Beyond the basics of Facebook and Twitter, this social media course takes you through writing a social media strategy, developing online community campaigns, running Facebook competitions, key influencer strategies for Bloggers and Twitterati, setting up social media monitoring dashboards, understanding the various algorithms […]
AUGUST 27TH-29TH 2018 SOCIAL MEDIA WORKSHOP, SYDNEY Australia. Are you looking for an intensive social media strategy and campaign course in Sydney Australia with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? This 3 Day Social Media course is a mix of lecture, group challenges and computer based exercises (bring […]
HR and Big Data – How LinkedIn Uses Data Research. Microsoft said they bought LinkedIn for the data – such an interesting video on how LinkedIn intends to use the information we provide. Dear students (and workshop participants!) the LinkedIn Economic Graph is the equivalent of Facebook’s Social Graph and aims for these six pillars: […]
What does Facebook Paid Subscriptions really mean? I don’t like my data being sold more than anyone but I recognise a free service has to monetise in some way. So offering ad-free Facebook subscriptions – which NO ONE will actually take at least long term – is an option. In most communities (bulletin boards, forums […]
Ancient history? From Beacon to Cambridge Analytica, and Quantium. How Facebook and Twitter work with big data companies in Australia and beyond. In 2007 Facebook got into trouble for Beacon – I wrote about it at the time – a service that reported on your behaviours online and offline for “personalisation” purposes. From Beacon to Cambridge […]