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Does Social Media Activism work? Social Media for Awareness Raising #metoo


Will the Harvey Weinstein issue raise awareness or bury us in memes? Social media and in particular Facebook & Twitter raising awareness of issues that womens’ nonprofits have being trying to direct attention to FOREVER. The New Yorker (traditional media) might’ve started it, but social media is pushing everything along.  social media harassment at work

I friggin’ detest those Facebook “copy and paste if you care” memes. Who gives a rat’s if you copied and pasted it? But I do selectively, occasionally participate. Such as the #MeToo campaign. Rather than copy and pasting the standard message:

Me too. If all the women who have been sexually harassed or assaulted wrote “Me too” as a status, we might give people a sense of the magnitude of the problem.
Please copy/paste. #metoo

I chose to tell one of my stories on Facebook.

Which I’m not going to repeat here. Suffice to say, I added a small story to a much larger, hugely large story. Systemic, endemic harassment.

But Why? Why participate in the #metoo social storytelling and not the myriad copy/paste cons on Facebook? I guess because sometimes it’s the everyday stories that tell the bigger story. Not the Angeline Jolies and Gwyneth Paltrows of the world. But my friends, my friends who are IT experts and sociology lecturers and stay at home mumpreneurs. They have their story too.

What is intriguing is the number of people who genuinely didn’t know the scale of abuse. Men, women all unaware. Well now they know. Hello social media. Newspapers with their diminishing impact underscored by community discourse.

But maybe I’ll just go back to my panda videos and Instagram puppies now. You?

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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