2017 How to Create and Use Facebook Business Page Lists
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2017 How to Create and Use Facebook Business Page Lists

2017 How to Create and Use Facebook Lists: the old way has gone. Dear students, In this video lecture I walk you through creating Facebook Business Pages especially for LISTS. Why do you want lists? Oh to keep an eye on your industry, to see best practices from your fellow travellers, to find content to…

Social Media for Schools #NBN October 2016
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Social Media for Schools #NBN October 2016

Hey there, teachers and school type people, 🙂 tomorrow (Tuesday 19th October)  I’m running some webinars with TTEDSC and NBN on how Schools can us Social Media Marketing Strategies. There are Q&A sessions and so on starting at 4pm. Session for Staff managing social profiles, pages & groups (Eg. Facebook or elsewhere). Staff who are…

6 Reasons Your Business Doesn’t Need Social Media
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6 Reasons Your Business Doesn’t Need Social Media

The Top 6 Reasons why a business doesn’t need social media and trust me I’ve heard them all – are: We know our customers, we don’t need to listen to them online I prefer to talk to my customers face to face We don’t need/have new customers (closed system) Customers just complain online Our customers aren’t…

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How Teachers can Manage Student Contact on Facebook

Are you concerned about Privacy and Facebook with students and teachers? Looking to see if Social Media Privacy can be managed? In this video I take you through setting up your Facebook Profile so you can manage privacy and student “friendship” with Facebook Lists. How to Limit Student Access to Teacher Facebook Newsfeed Create a List…

Social Media is Dead, Long Live Big Data
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Social Media is Dead, Long Live Big Data

Social Media has trained artificial intelligence and now Big Data is taking over. Scary, illuminating, real. Welcome to the Matrix/Minority Report. No wonder Woolworths don’t bother with a Twitter account. That’s for low level customer service stuff. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote…

Apologies and #Socialmedia in Crisis Comms PR
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Apologies and #Socialmedia in Crisis Comms PR

In my 8 ways to deal with negative criticism in social media course, I outline the 8 ways to deal with trolls on Facebook and bad reviews in social media. You can ignore, educate, lawyer up, fight back, confess, own etc. (see social media chart at bottom of post). Each social media response comes with a positive and a negative possible response (and you’ll often get both). The confession step is fine – apologise away – but make sure you are not digging a bigger hole.

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