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More than Rumours: Facebook Changes #Australia


For my students: So Facebook has around 1,000 to 1,500 versions running at anyone time (split A/B testing of interface, algorithms etc). Some of the interface changes I am seeing or have seen: social media facebook australia

  1. ENGAGEMENT swapped out for Likes in the public facing ‘numbers’ area of a Page. Now the boss will ask “what is our Facebook Engagement” rather than “how many Facebook Likes do we have”? I wish. I hope this one gets implemented!
  2. Coloured ribbons on the top of Facebook Business Pages. I think it was RED. The choice of Blue and White or White and Blue might be expanded?
  3. Analytics for Facebook Groups getting a massive upgrade. For those wanting to create an online community rather than a “product webpage” Facebook Page this will be a boon.

Remember, Facebook tests and then takes away. Then tries again. All in good time 😉 SO, WHAT HAVE YOU SEEN? Let me know in the student forum, on Facebook or here 😉

For my Sydney courses and to join my 11,000 online students, please click through to my Social Media School 

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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