Napster – Getting the Marketing Right (and Wrong)

Don’t you just love it when the world turns upsidedown? Napster dropped a bundle on a failed advertising campaign at the SuperBowl a week or two ago: Napster’s Super Bowl ad voted the biggest loser The RegisterNapster has been awarded the title of Super Bore by viewers ranking the advertisements from last night’s football championship.Napster’s…

Quis custodiet custodes?

Monica Attard has just taken over a tough job – hosting Media Watch. The previous host, Liz Jackson said “You are setting yourself up as the judge of your colleagues.” While it gave Monica second thoughts “Yeah, I did hesitate,” she became convinced:At the end of the day, I think what convinced me was that…

Ad Revolution with Ford Motor

The Australian Financial Review reported today that “Ad Revolution Leaves Agencies Out in the Cold”.Two weeks ago, Ford Motor Company put the wind up advertising agency executives around the world when it announced it was reviewing its marketing plans and where it spends its dollars.What has spooked the advertising industry is that Ford ignore its…

Go Wiki Go!

Wiki done gone and caught themselves another plagiarist. Funny cartoon here.Tim Ryan, the Honolulu Star-Bulletin reporter whose plagiarism was recently discovered by Wikipedia editors, has been dismissed after additional instances of plagiarism were reported. This brought his tenure to an end last week after more than twenty years at the newspaper.The above is a quote…

Healthcare and Online Communities

Carolina NewsWire reported that:Cary, North Carolina — ProviderLink, Inc., a healthcare I.T. communications company dedicated to helping clients build results-driven online communities, announced that Our Lady of the Lake Regional Medical Center, the largest private medical center in Louisiana, has successfully implemented ProviderLink’s communication tools. The medical center’s case management team is now using ProviderLink…

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