City of IF have released a new StoryGame, Machines Daughter. An offspring of machines is drawn to the Animal World. “You were born on a night when the sky was as gray and flat as a slate equations pad…”The City of IF is a site dedicated to online storygaming, where players and authors together create…
I’ve had a quick look around for the best of the best of consumer ads. Here’s my pick:The Tiger Woods/Nike ad by Joseph Jaffe.I created it on my laptop and apologies for not being able to insert the swoosh at the end, although I think it works just as well just the same.Nike eventually used…
On November 5th, I wrote in Sydney Morning Herald’s Razor blog:Wiki collaborative efforts work beautifully. Telstra may indeed have plenty of smarties but even smart people get in a rut, going round and round and round. They may find that more viewpoints and input equals greater creativity of solutions. And if the “smarties” really had…
MediaPost article:Yahoo! Buys Bookmarking Communityby Gavin O’Malley, Monday, Dec 12, 2005 6:00 AM ESTINVESTING FURTHER IN THE COLLECTIVE intelligence of online communities, Yahoo! on Friday said it acquired the bookmark-sharing site Del.icio.us. Financial terms of the deal were not disclosed. The move comes less than a year after Yahoo! acquired Flickr, an online photo-sharing site…
There is an increase in film distributors using online communities to promote movies. Whether its for a future Knightrider movie, a possible Alias movie and so on, the fan art drives and promotes interest across the ‘net. Just remember, collaboration is about conversation not content. Oh and I see a Fan Art TV show coming…
Matrix Chambers with digitalTMW went live today with MatrixLaw:The system (Persephone) can publish news, press releases and partners’ or members’ CVs to the general public, while allowing for more restricted dissemination of sensitive information, such as for minutes of senior management committee meetings, or a community set up for a particular legal case.The system can…
Ok, its not really an online community thingie. But Oxfam Unwrapped is a cool way of using the internet to facilitate donations between an affluent offline community (us) and a not-so-well-off offline community (Cambodia, Sri Lanka, Mozambique).Gifts to make everyone raptAre you sick of giving socks, bath salts, or token gifts? Is this festive season…
What’s your worst marketing nightmare? Hmmm, your consumers don’t just get bad service and tell a friend or two, but they start a web site to diss you, and potentially pull in a squillion readers? And then they get together with other unhappy clients and moan about you some more? The Consumerist is just such…
Here’s an example of asking your online communities hyper-users to create Peer2Peer advertising for you. By bypassing the advertising agencies and having your community create ads, you not only have your target demographic deciding what they want to see and here, but they will distribute it for you too. Those of you in media and…