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The BBC’s ‘Creative Future’


I headed over to the Financial Time’s site to a piece on the BBC and their revamp. It was titled “BBC’s warns of ‘big shock’ as it signals shake-up of its website“. The snippet they (Emiko Terazono and Aline van Duyn) gave me looked enticing…

The BBC, already the UK’s biggest online brand, yesterday signalled its determination to join the fast-growing web world of blogs, open access and online communities.
The public broadcaster said it would relaunch its website to feature greater personalisation and more user-generated content as it laid out its strategy to adapt to the so-called “web 2.0 world”, where users increasingly create their own online communities.

… but not enticing enough to sign up to FT. Not even for a free trial. Instead I went to the BBC’s press release and heard it from the donkey’s mouth. Where does that saying “donkey’s mouth” come from anyway? Anyone wiki’d it?

From the Beeb press release.

The BBC today unveiled Creative Future, a new editorial blueprint designed to deliver more value to audiences over the next six years and turn the BBC’s public purposes laid out in the recent Government White Paper into quality content for the on-demand world.

Has anyone got a link for that white paper? If they do, lemme know? I’ll post it here later if I find it. Anyway there’s about 3 or 4 press releases here. Another one says this:

Active audiences

Increasingly, audiences of all ages not only want the choice of what to watch and listen to when they want, they also expect to take part, debate, create and control – as partners with the BBC and in their own communities – real or virtual.

Interactivity and user generated content are increasingly important stimuli for the creative process.

Really important stuff here guys; I heartily recommend downloading and devouring it – I sure will. Then again, it’s the weekend. Then again, I don’t get out much.

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Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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