Sep 052014
 

Using trolling as a marketing campaign on social media. Advertising used to be so polite. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world. And unusual. Today it seems that every brand voice is experimenting with being obnoxious to get those much needed eyeballs that wander the ‘net lost in the Attention Economy. Dissing competitors is du jour.

Jul 212014
 

Social Media Monitoring: RSS Extensions for Browsers Add these extensions/addons/plugins to your preferred browser if you want the browser to find the RSS feeds for you. These links/extensions may or may not work!

Apr 302014
 

Should your business bother with social media, Google Plus and SEO/SMO? Does Google Plus make a difference to Google Search? How do social reviews online change search? If your customers find you by searching on Google, you might want to consider these three points:

Apr 092014
 

Tips on social media guidelines for staff. This article references the Australian Department of Prime Minister and Cabinet secret guidelines requiring staff to report on fellow workers who post anonymously an opinion on a political situation. There is also a rather unclear statement around when you can and cannot critique Government officials. I have not gone into the repercussions – staff will blow up online and no one will know as there were no warning signs, or that contractor organisations and eventually small business will follow these draconian practices. That’s a given. I’ve stuck with Tips :)

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