Social Media Online Courses and Training

Online courses on social media – video lectures, case studies, statistics and homework consisting of understanding a brief and responding with a social media strategy or campaign or measurement tools etc. Facebook, Twitter, Google Plus and other platforms training.

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Tweeting during a crisis: #SocialMedia Voice

8 negative comments

Why I tweeted what I did, during the Sydney Siege. Crisis Comms and managing negative tweets. Is Ignore an option?

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How to Do a Social Media Strategy- Workshop


A social media strategy course that takes you through the 9 steps of a social media strategy, case studies, a downloadable template documetn for writing the strategy. Online in December 2014. Or inhouse (corporate workshop)

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3 Day Social Media Intensive – Hands on! Sydney 2014

A 3 day intensive social media workshop for small groups (8-10) on Facebook, Twitter, social media strategy, campaigns, measurement. Bring your laptop!

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16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

16 tips to understanding and using hashtags from communities of interest, to search, to measuring velocity to #socialmedia discoverability. Hashtags are important!

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Brands trolling the trolls in #Social Media

Sometimes brands respond to negative criticism with humour – and merchandising. Here are some funny examples of #socialmedia and companies responding to trolls.

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The Rise of Trollmarketing and Trashtweeting on Business Social Media

Using trolling as a marketing campaign on social media. Advertising used to be so polite. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world. And unusual. Today it seems that every brand voice is experimenting with being obnoxious to get those much needed eyeballs that wander the ‘net lost in the Attention Economy. Dissing competitors is du jour.

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Quiz: Social Media and Voice

Social Media and Voice? Do you have the guts to go cheeky? Well, your fans might.

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