Example of crowdsourced market intel driving stock prices outside of insider trading but much more devastating. Tesla, Twitter, Toyota… doesn’t matter, they all have share prices impacted by #socialmedia
Losing our communication rights. As voters and customers take over media creation and distribution through social media, they now have access to the same channels (audiences) that Corporate Marketing and Government PR have – which is why people can create awesome antimarketing and antiPr campaigns that activate large numbers of people to sign petitions, fundraise or change behaviours. Until the Australian Government stops it, that is. Here’s the proposed legal changes.
Social Media: CEOs of Twitter and Facebook regularly meet with political leaders worldwide – Prime Ministers’ of Japan, New Zealand, Russia, South Korea, and so on. But not Australia. Why not?
As Twitter, Facebook and apps like Zeebox continue to drive attention to TV Shows, they paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? TV becomes the loss leader to the 2nd screen apps, as television stations hand over their audiences to 3rd parties.
Sydney Social Media course – three days, bring your laptop, small class. Set up everything from strategies to campaigns, Facebook to Twitter. Intensive course with Laurel Papworth.
Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks.
Sometimes Not for Profits and Charities diss social media to try and emotionally bully us into donating. It doesn’t work. Here’s UNICEF’s shocking attempt.
I’m teaching a free webinar on Twitter for Australian Teachers – it’s on the PIL network for teachers and sponsored by Microsoft.