I first thought it said “waiting for something to bing” – as in email, facebook or twitter notifications.

Hmmm actually social networking isn’t a waste of a companies time and money. But it’s a little hard to convince non-believers. Some random facts about my foray into social media, user generated content and online communities: and yes, I know most people keep their contacts and how -they-connected to themselves but we are talking about a new transparent era in communication, right?

  • Twitter profile - has brought me quite a few leads. @kerryank on Twitter liked my tweets, found out more and offered me the keynote for EDNA in a few months time. Twitter is not a waste of time. and press: A News interview (@rosshill) and ABC radio gig (@fanbloodytastic) both came from crazy Twitterers who also liked my tweets. And I like hanging out with thought leaders like @shelisrael, @scobleizer and @jowyang. Yes I’ve had one-to-one tweets with ‘em. Talk about accessibility! Mind you, not sure that this really backs up my argument about finding work, but it is cool. :P
  • Facebook profile – people have found me through friends on facebook. And given me work. I’ve introduced people to each other on Facebook and they’ve lived happily ever after. s’not just LinkedIn that connects people. I’ve been able to help people find jobs (not just consultancy) and I’ve also been approached to do public speaking and give press interviews through Facebook. Some of us pass around advice to each other and I manage most of my Middle East work on Facebook (thanks @fang !)
  • My blog – started it all. Maxine from WebDirections, Damien Smith from Network Ten, Lisa from Telecom New Zealand. All stumbled across my blog and threw opportunities my way. In fact I am massively and karmicly in debt to all three of ‘em for believing in the vision of this blog as it existed a couple of years ago.

I’ve never spent a cent on traditional ads and marketing (oh ok, a couple of bucks a month on Google Adsense that doesn’t work cos I haven’t set it up properly). And I’m being a little disingenous as Public Speaking and my public University courses have no doubt helped as well. But mostly, social networking online has helped for me.

You know, I can hear you thinking: well, that’s the industry she works in, of course it works for her! If that’s the case, then riddle me this, smartypants: why does it work for career but I can’t get it to work for my love life, hmmmm? Heh

Anyway, I hope that helps you with your rebuttal of the old “Facebook is costing corporates a bazillion dollars per year” arguments.

EDIT: some blog love to Stephen Collins at AcidLabs for responding in kind.

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I don’t know why I used camelCase in the title. I must be losing the plot. Anyway, here are 5 tips for corporate blogging. I’m not much of a blogger (in spite of being in the top 100, I really am NOT), and I tend not to write about blogging, but blogs often ARE the first steps and a small part of building a social network, so I really should pay more attention to the how-tos. Heh. Five Getting-Started Blog Questions What will the blog be about? The blog’s theme should be consistent with the company’s product or service lines, Continue Reading…

 

Well, that sucks: BUSINESS USE OF IT Key indicators of business use of IT include: adoption of IT (computer use, Internet use, web presence); use of broadband; and Internet commerce (placing and receiving orders via the Internet or web, Internet income). The move to the BCS vehicle has not had a significant impact on the comparability of key IT indicators with those previously collected. For more information about the impact of moving to a new survey vehicle on business use of IT statistics, please refer to Explanatory Notes 27 to 29. Business Use of Information Technology, Key Indicators(a) 2002-03 2003-04 Continue Reading…

 

Hmm this rumour gain? More Gphone Rumours Wednesday, 30 January 2008 Following years of are they aren’t they, it would seem a joint announcement will be made next week regarding a google branded handset put together by mobile new boys Dell. Senior industry sources claim the two companies will reveal all at next month’s 3GSM conference in Barcelona. Last year Dell poached Ron Garriques, who left Motorola as Executive Vice President and President of the Company’s Mobile Devices business, and started work at Dell to run a newly formed division focusing on consumer products, and the driving force behind the Continue Reading…

 

I’ve got a thing about lawyers. I don’t know what it is.. brainy? glasses? I think they were the original geeks, before technology came along. Anyway, I am downloading this right now as we speak. (from social customer manifesto) Social Networking for Business and the Law: A Podcast (iTunes) (MP3) Ok, that was fun. Had a chance to chat last week regarding social networking with a bunch of great folks, including: Kara Swisher, co-executive editor of All Things Digital Law.com bloggers and co-hosts, J. Craig Williams and Robert Ambrogi Eric Goldman, Director of the High Tech Law Institute at Santa Continue Reading…

 

Ok you’ve invested time and energy into developing a Facebook application or a widget or whatever. You are competing against other hot marketing types with their company’s social networking strategies. But I bet you didn’t see this one coming… … the consumers en masse take action to block you from their networks. You can block single applications in Facebook: Click on the application name in the request, then on the right sidebar of the app’s description page, there is a “Block Application” link. (from Andrew Harvey) Or you can block everything in Facebook: Ignore All bookmarklet makes ignoring Facebook app Continue Reading…

 

will trade links Gaping Void always comes up with the goods I was asked on the ABC Radio last night (will link if/when there is a podcast link) to talk about Second Life and … relationships. I ended up describing how to buy a “boy bit or a girl bit” (yep, my words, unfortunately) in Second Life and how they come with animations. … to the mirth of the Twitterati who were following the whole thing live on the ‘net. *sighs* I did learn something from doing a radio show: I’m used to answering questions factually and to the point Continue Reading…

 

The Ministry for the Environment is looking for an environmentally conscious senior web adviser to work on a high profile sustainability project. (from seek.com.au) Senior Sustainability Web Adviser Sustainable Households ProjectFull-time, three months fixed termVacancy 1027 Environmentally conscious Senior Web Adviser wanted We are looking for an energetic Senior Web Adviser to join our enthusiastic and motivated team working on a high-profile sustainability project. We have developed an exciting website(www.sustainability.govt.nz) that we want to take to the next level of interactivity and usefulness. The website requires a Senior Adviser who is informed and passionate about the environment to research, write Continue Reading…

 

Best review of the year (so far) from Jason Chen at Gizmodo: Spykee the Skype Robot Gets Three Friends With iPod Dock Crotches Spykee, the built-it-yourself Skype robot, just got three different models that you can build him into—one of which is a her. We’ve got the first images of the Spykee Cell, Spykee Vox and Spykee Miss, all of which have a video camera, MP3 player, VoIP phone, microphone, loudspeaker, motors, and the ability to shove an iPod into its crotch. The best thing about this guy is that you can control him from anywhere in the internet. Well, Continue Reading…

 

From BToBOnline: Seven steps to building a social network1. Consider your target audience. Who and how many people you’re trying to reach will determine the size, type, life span and language of the social network needed. 2. Determine the site’s mission, message or goal. Talent management, project collaboration, new business, mentoring, corporate training support, centralized resources and industry news are only a few of the possible purposes for your site. Consult with your PR department to make sure the site is consistent with other corporate communications efforts. 3. Decide what features are needed. Differentiate your site from a plethora of Continue Reading…

 

Facebook: Fitness First Hate Group. Um I’m just social bookmarking this consumer anti-marketing group on Facebook which is not exactly supportive of Fitness First. For my non- Australian readers, Fitness First is a gym and fitness chain. Not only in Australia but this group (1,297 members, 1,298 when I join, in minute) is primarily Australian. The fotos of the gross and dirty toilets at the gym were interesting – I decided not to post them here, in consideration of you, dear reader. : Do tight shirt gelled-up wearing idiots bug you in your face giving free trials to Fitness First?Do Continue Reading…

 

Don’t yell at me for this one, I just want to explain how social networks can take a real world ritual and turn it upside down – a la buying cards from an anti-Valentines Day site. Valentine’s Day is like herpes: just when you think its gone for good, it rears its ugly head once more. No wonder some people prefer to call it VD. Yes, it’s that special time of year when chocolate manufacturers and greetings card companies encourage you to demonstrate the extent of your fondness in cold, hard, cash (or the satin-covered equivalent) on February 14th. Fuck Continue Reading…

 

Peter Thiel, the man behind PayPal, Facebook and Thank You for Smoking… Interesting read – I didn’t agree with his opinions and summations but the facts were interesting. Remember – it’s from Tom Hodgkinson of The Guardian, so it is not going to be rabidly pro- capitalism. : Although the project was initially conceived by media cover star Mark Zuckerberg, the real face behind Facebook is the 40-year-old Silicon Valley venture capitalist and futurist philosopher Peter Thiel. There are only three board members on Facebook, and they are Thiel, Zuckerberg and a third investor called Jim Breyer from a venture Continue Reading…

 

Yuck, been waiting for this one. Though the story broke a few weeks ago, so you probably know about it: Don’t let your heart be crushed by the latest Facebook exploit Secret Crush virus spreading on Facebook Malicious widget promises to reveal who fancies you James Rivington 04 Jan 2008 12:36 GMT A spyware-infested third-party widget on Facebook is spreading like wildfire. Like some kind of e-STI, the ‘Crush’ application is spreading malicious spyware to young hopefuls who’re looking to find love online. The flirt widget makes use of an iframe hosted by Zango and sends you off to a Continue Reading…

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