From the monthly archives:

January 2008

Social networking is a waste of time/money

by Laurel Papworth on January 31, 2008 · 11 comments

I first thought it said “waiting for something to bing” – as in email, facebook or twitter notifications.
Hmmm actually social networking isn’t a waste of a companies time and money. But it’s a little hard to convince non-believers. Some random facts about my foray into social media, user generated content and online communities: and [...]

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Five ‘getting Started on Corporate blogging’ Tips

by Laurel Papworth on January 31, 2008 · 0 comments

I don’t know why I used camelCase in the title. I must be losing the plot.
Anyway, here are 5 tips for corporate blogging. I’m not much of a blogger (in spite of being in the top 100, I really am NOT), and I tend not to write about blogging, but blogs often ARE the [...]

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Australia: Web 1.0 is just taking off

by Laurel Papworth on January 31, 2008 · 5 comments

Well, that sucks:

BUSINESS USE OF IT
Key indicators of business use of IT include: adoption of IT (computer use, Internet use, web presence); use of broadband; and Internet commerce (placing and receiving orders via the Internet or web, Internet income). The move to the BCS vehicle has not had a significant impact on the comparability of [...]

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Google cell phone

by Laurel Papworth on January 30, 2008 · 1 comment

Hmm this rumour gain?

More Gphone Rumours

Wednesday, 30 January 2008

Following years of are they aren’t they, it would seem [...]

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PODCAST: Social Networks and The Law

by Laurel Papworth on January 30, 2008 · 1 comment

I’ve got a thing about lawyers. I don’t know what it is.. brainy? glasses? I think they were the original geeks, before technology came along. Anyway, I am downloading this right now as we speak. (from social customer manifesto)

Social Networking for Business and the Law: A Podcast
(iTunes) (MP3)
Ok, that was fun. Had a [...]

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Consumers blocking your social media marketing

by Laurel Papworth on January 29, 2008 · 1 comment

Ok you’ve invested time and energy into developing a Facebook application or a widget or whatever. You are competing against other hot marketing types with their company’s social networking strategies. But I bet you didn’t see this one coming…
… the consumers en masse take action to block you from their networks.
You can block single applications [...]

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CyberSex and the ABC and Second Life

by Laurel Papworth on January 29, 2008 · 0 comments

will trade links

Gaping Void always comes up with the goods
I was asked on the ABC Radio last night (will link if/when there is a podcast link) to talk about Second Life and … relationships. I ended up describing how to buy a “boy bit or a girl bit” (yep, my words, unfortunately) in Second Life [...]

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JOB: Web 2.0 with environmental consciousness

by Laurel Papworth on January 29, 2008 · 0 comments

The Ministry for the Environment is looking for an environmentally conscious senior web adviser to work on a high profile sustainability project. (from seek.com.au)
Senior Sustainability Web Adviser
Sustainable Households ProjectFull-time, three months fixed termVacancy 1027
Environmentally conscious Senior Web Adviser wanted
We are looking for an energetic Senior Web Adviser to join our enthusiastic and motivated team working [...]

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Is that an iPod in yr pocket…?

by Laurel Papworth on January 26, 2008 · 0 comments

Best review of the year (so far) from Jason Chen at Gizmodo:

Spykee the Skype Robot Gets Three Friends With iPod Dock Crotches
[...]

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From BToBOnline:
Seven steps to building a social network1. Consider your target audience. Who and how many people you’re trying to reach will determine the size, type, life span and language of the social network needed.
2. Determine the site’s mission, message or goal. Talent management, project collaboration, new business, mentoring, corporate training support, centralized resources and [...]

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Facebook: Anti Fitness First site

by Laurel Papworth on January 22, 2008 · 5 comments

Facebook: Fitness First Hate Group. Um I’m just social bookmarking this consumer anti-marketing group on Facebook which is not exactly supportive of Fitness First. For my non- Australian readers, Fitness First is a gym and fitness chain. Not only in Australia but this group (1,297 members, 1,298 when I join, in minute) is primarily Australian.

The [...]

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Rituals: Be My Anti-Valentine

by Laurel Papworth on January 22, 2008 · 1 comment

Don’t yell at me for this one, I just want to explain how social networks can take a real world ritual and turn it upside down – a la buying cards from an anti-Valentines Day site.
Valentine’s Day is like herpes: just when you think its gone for good, it rears its ugly head once more. [...]

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The Philosophy behind the Men behind Facebook

by Laurel Papworth on January 21, 2008 · 4 comments

Peter Thiel, the man behind PayPal, Facebook and Thank You for Smoking…
Interesting read – I didn’t agree with his opinions and summations but the facts were interesting. Remember – it’s from Tom Hodgkinson of The Guardian, so it is not going to be rabidly pro- capitalism. :
Although the project was initially conceived by media [...]

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