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Australia: Web 1.0 is just taking off


Well, that sucks:

BUSINESS USE OF IT

Key indicators of business use of IT include: adoption of IT (computer use, Internet use, web presence); use of broadband; and Internet commerce (placing and receiving orders via the Internet or web, Internet income). The move to the BCS vehicle has not had a significant impact on the comparability of key IT indicators with those previously collected. For more information about the impact of moving to a new survey vehicle on business use of IT statistics, please refer to Explanatory Notes 27 to 29.

Business Use of Information Technology, Key Indicators(a)

2002-03
2003-04
2004-05
2005-06

Proportion of all businesses with
Computer use %
83.0
85.2
88.6
88.5
Internet use %
71.4
74.2
76.8
81.3
Web presence %
23.0
25.1
26.7
29.8
Proportion of all businesses which
Placed orders via the Internet or web %
27.8
31.3
32.7
37.3
Received orders via the Internet or web %
13.3
12.0
12.2
20.9
Internet income $b
24.3
33.3
39.6
56.7
Proportion of businesses with Internet use and broadband connection %
. .
41.5
62.7
82.5

. . not applicable
(a) Use of IT indicators was collected through the BCS vehicle in 2005-06. For previous periods these indicators were collected through the BUIT survey.

…that 29.8% of Australian businesses have a webpage, I mean. Full statistics etc at Australian Bureau of Statistics. Not much hope for Web 2.0 if 70% of us can’t get our heads around Web 1.0, is there?

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

5 thoughts on “Australia: Web 1.0 is just taking off

  1. It’s worth asking how many businesses really need a web presence. Your corner store doesn’t need a website, for instance. Also what counts as a web presence? Does one branch of a franchise get a tick for “web presence” if the mothership’s website lists their address?

    I’m surprised at how few businesses use the net to place orders though.

  2. Yeah, I tried to figure out how many toilet roll factories there were and gave up. 😛

    If nearly 90% are using PCs and a little less than that use the internet, then they really should have a web presence. And Web 2.0 takes the internet focus away from a marketing brochure (which a toilet roll factory won’t need) and places it on collaboration (which they may). But if they missed the web 1.0 boat they won’t see the stuff they could do with web 2.0.

    Imagine all the toilet roll factories blogging and forum’ing together about better ways to … Oh nvm, even I’m not buying that one. 😛

  3. @stilgherrian Be sure to tell the local shops that when they shut down due to globalisation and online shopping and mass chains with convergent (mobile/web) services. Because I’m sure they won’t figure out that just cos 90% of ’em use the web, that maybe, just maybe, they should have a presence on it too?

    Heh. I found an online laundromat that auto-SMS you when a washing machine is free. Your turn to feed the dryer 😛

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