1. It’s worth asking how many businesses really need a web presence. Your corner store doesn’t need a website, for instance. Also what counts as a web presence? Does one branch of a franchise get a tick for “web presence” if the mothership’s website lists their address?

    I’m surprised at how few businesses use the net to place orders though.

  2. Yeah, I tried to figure out how many toilet roll factories there were and gave up. πŸ˜›

    If nearly 90% are using PCs and a little less than that use the internet, then they really should have a web presence. And Web 2.0 takes the internet focus away from a marketing brochure (which a toilet roll factory won’t need) and places it on collaboration (which they may). But if they missed the web 1.0 boat they won’t see the stuff they could do with web 2.0.

    Imagine all the toilet roll factories blogging and forum’ing together about better ways to … Oh nvm, even I’m not buying that one. πŸ˜›

  3. @stilgherrian Be sure to tell the local shops that when they shut down due to globalisation and online shopping and mass chains with convergent (mobile/web) services. Because I’m sure they won’t figure out that just cos 90% of ’em use the web, that maybe, just maybe, they should have a presence on it too?

    Heh. I found an online laundromat that auto-SMS you when a washing machine is free. Your turn to feed the dryer πŸ˜›

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