Whoever is supposed to be invoicing me – in fact, whoever hasn’t paid me – hurry up and do so, willya? I should be doing my accounts/taxes, not phaffing around on the ‘net, posting stuff to my blog. :P

But while I’m here, this is a great quote, from Andrew Rasiej, a political analyst who runs the Web site techPresident.com, a site that tracks how candidates use the Web and how Internet users are affecting the elections. (from public broadcasting site pbs written by Brian Mason, Online NewsHour):

“Online fundraising is a complete misnomer. Money is a byproduct of online communities, not the product, and social networks are representative of the online communities,” he said. “If you want to raise money online by tapping into the fervor of these online communities, then you should do everything you can to bolster or nurture the community. It’s so ludicrous that campaigns are not paying more attention to the social networks.

It immediately came to mind how offline fundraising works. Dinner dances are Events in a community. People who know already each other socially and are in the same milieu get dressed up, hand in embossed tickets at the door, are shown to seats to scoff down yummy food while listening to public speakers and comedians and buying tickets in silent auctions. I love going to fundraisers, and it’s about the only time I wear a dress. Not sure why, respect or something. Not that you needed to know that. Heh.

But it’s important to note that one evening does not a whole social network make. If you try and build an online community focussed solely on fundraising, or what is often simply an evening out for attendees, you will find it empty a lot of the time. So either build the community for those who are passionate about your cause and have lots of things to talk about – and events are just part of that – or build a community for the society ladies and gents and let the fundraising events be a small part of that. Like that Manhattan one that Lindsay Lohan and Paris Hilton belong to, I forget its name right now. The money is raised, the brand awareness rises, all as a byproduct.

Think of social network built by CMarket , for Fortune Society who have a Prisoner Re-entry program , who now say :

The 7th Annual Prison Art Show was our most successful ever! Congratulations and thank you to everyone who:

  • placed a winning bid
  • attended our live auction on December 13th
  • invited family, friends and community to make their bid to help us help formerly incarcerated individuals

A selection of the work is still being exhibited at the Frieda and Roy Furman Gallery in the Walter Reade Theater in New York City’s famed Lincoln Center until Friday, December 22nd. Please visit the Film Society at Lincoln Center’s website for more information.

The Auction May Be Gone, But Our Mission Goes On!

Even though our auction has ended, our organization and our mission have not. We would greatly appreciate your continued support in terms of time, effort and funding, and will do our best to keep you up to date on future activities.

If you don’t plan ahead of time, you will be scrambling around to keep your community attending when the Purpose has ended. Not a good look!

The exception is if you give the members an opportunity to make money themselves – always a winner in building your membership. Think eBay junkies. :)

And, his last line is a self-evident truth no?

 

Before I walk into a client briefing, I have a mental bet with myself (I’m not stupid enough to talk aloud -people already question my sanity). Which of these questions (below) will come up first? Why am I so sure they will ask them? Probably because every time I’ve sat in front of company in oh, the last 10 -15 years and talked about setting up a customer community, they do: How do we monetise by charging the member? (let’s forget about the ROI on technical and customer support, brand recall and stickiness shall we?). Tiered Premium Contracts are popular. Continue Reading…

 

I’ve done some incredibly stupid things in online communities. *blushes just thinking about them* It’s part of the process of We Media (that’s you and me) learning what to reveal and what not to reveal about ourselves. What do we want private and what do we want published on a blog somewhere, which is then pushed to a forum and then ends up on the front page of the Sydney Morning Herald? Who hasn’t been bitten on their bottom by an email sent in anger? Well, it’s not different if it’s status updates, blog posting, comments on forums… you get Continue Reading…

 

Click on it to live vicariously through my friends (i.e. make the image larger).Wanna keep an eye on your social network while surfing the net? Don’t want to have to keep checking mail or the actual Facebook site to see what shenanigans that mob are up to? Get the Facebook toolbar for Firefox! At a glance I can see that Lukas is drinking Cheryl‘s wine and Mike has stamina, Grant no taste , Rand Leeb-du Toit is using a web 2.0 app to talk about writing in a web 2.0 app about another web 2.0 app. That Megalicious has half Continue Reading…

 

A walled garden doesn’t let you take information in or out. Facebook has done a great job – in the last few weeks since their Facebook Application upgrade – of letting information in. Now let’s see how they let information out. (My previous post outlining why Facebook is a Gated Community not a Walled Garden). There are four widgets here for iGoogle -In the Top Left corner: Facebook GadgetCategories: Fun & Games, LifestyleRecieve your latest notifications on Facebook, check out your friends’ latest updates, view photos, and even launch Facebook searches from all from your Google Homepage!Contact the developer Brian Continue Reading…

 

Not the Bloggerati Awards AdNews popped this in my Inbox this afternoon: New awards go to work for media brands As Australian media companies fight for dollars in a slowing market, a new awards program seeks to champion the benefits to advertisers of a truly innovative media sector. Mobile marketing, sponsorship, point of sale, sampling, direct mail, ambient, telemarketing, datacasting – there are many marketing mediums queuing up to take spend away from main media. Yet the sector has unique benefits in terms of audience involvement. The MediaWorks Awards were launched last night at Jones Bay Wharf, Sydney, by AdNews Continue Reading…

 

Seven years ago, I lived in Singapore. I was there for nearly two years. And even back then, their adoption of technology was impressive. If I rang for a taxi, the automated system would ask me if I was 1. calling from home 2. calling from work, or 3. calling from elsewhere. Then it would ask me the same questions about where I wanted to go (home, work or elsewhere). If I was a work and wanted to taxi home, it would auto-give me the plate registration of the pickup cab. I heard that the GPS/LBS services now are such Continue Reading…

 

While I personally am all for global warming – it’s been too darn cold lately, what’s a few degrees between friends? – I totally get that others may not concur. Heh. Am I in trouble now? Anyway, this is from Blackle: How is Blackle saving energy? Blackle was created by Heap Media to remind us all of the need to take small steps in our everyday lives to save energy. Blackle saves energy because the screen is predominantly black. “Image displayed is primarily a function of the user’s color settings and desktop graphics, as well as the color and size Continue Reading…

 

The gang at MBC are awesome – this just might be the Online Community manager job of the year – please post this job and link to them? MBC are a Middle Eastern TV and Media company – I think they have 150 million viewers, with a music channel and some others, – and a focus on ‘New Arab’ Women. This is really important project, in my eyes – the opportunity to mix social media with social good. My understanding is that iMatter is a project to work with Arab women in a blogging, wiki, forum environment. Social Media giving Continue Reading…

 

Harvard Medical School doctors go online (from the Boston Globe): Harvard Medical School physicians will begin blogging under a new agreement with Gather.com, a social networking site for adults. Harvard Health Publications, which provides content from the medical school, announced last week that it is launching 35 online communities focusing on different chronic conditions, including depression, diabetes, and insomnia. Physicians will blog on each disease, offering advice and allowing for back-and-forth conversations with consumers, who also will be able to join online discussions with one another. Kinda the opposite from what our Australian Medical Association (AMA) had to say (old Continue Reading…

 

Just a snippet: Social Networking Sites Stay Strong Hitwise Australia reports that the social networking website Bebo has experienced a market share increase of more than 240% in the Net Communities and Chat industry over the past 15 months. As of June 2007 www.bebo.com has 6.03% share of the industry’s market, compared to 1.76% in April 2006. Facebook (www.facebook.com) has also climbed in market share, with 2.96% at the end of June 2007 compared to 0.069% in April 2006, however Myspace (www.myspace.com) still dominates the industry with 29.88% market share. I really must look into how they are defining “Net Continue Reading…

 

Mike *Fang* Seyfang asked an interesting question on Facebook a month or so ago, and got some diverse answers. “Is FaceBook a Walled Garden“. I want to ramble on a lot longer than Facebook let’s me, so am going to think out loud on here. Short Answer: Walled Garden – the host or service provider restricts access to content (e.g. mobile phone content providers), products and services, other members and tends to control navigation. Gated Community – the members restrict or open access to their private profiles, private groups and private products and services by choosing themselves who gets access Continue Reading…

 

I’ve never been a fan of Seth Godin. I understand his role – to take what other people have done, wait until it reaches (almost) the mass distribution tipping point and then herald it as a “future” direction – but while it’s important for someone to bring new technologies to incumbents, it still irks that the media treat him like a Prophet. Another case in point: Jobs of the future, #1: Online Community Organizer If you want to hire a union organizer, you probably know what to look for. Someone with resilience, passion, persistence and excellent interpersonal skills. What if Continue Reading…

Jul 212007
 

This is pretty powerful stuff. From the advent of science (well sort of real science but they had magic mixed in *laughs*) in the middle ages, humanity has been cataloguing the world slowly. It’s like we are little bots running around looking for similarities and differences, as a way of understanding how life works. Then we put our findings in books which, guess what? we catalogue again. All those lists of lists, classifying, numbering, a place for everything and everything in its place. If you don’t understand that Dewey is the numbering system in libraries, wiki it? Well, Wall Street Continue Reading…

 

Breaking News: All Online Data Lost After Internet Crash The Onion Breaking News: All Online Data Lost After Internet Crash *laughs* VERY funny video. Nothing really to do with the stuff I speak on (WebJam) about when web 2.0 will crash and the subsequent loss of user generated content when Google (YouTube) and Yahoo! (Flickr) pull the plug. But still, you get the point. ‘cept the part of the video about the internet not being backed up – I thought that was what we had Google doing? *puzzled*. Hat tip: Ilya Lichtenstein over at neomeme. Anyone heard of a company Continue Reading…

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