blackle – energy saving google search engine

While I personally am all for global warming – it’s been too darn cold lately, what’s a few degrees between friends? – I totally get that others may not concur. Heh. Am I in trouble now?

Anyway, this is from Blackle:

How is Blackle saving energy?

Blackle was created by Heap Media to remind us all of the need to take small steps in our everyday lives to save energy.

Blackle saves energy because the screen is predominantly black. “Image displayed is primarily a function of the user’s color settings and desktop graphics, as well as the color and size of open application windows; a given monitor requires more power to display a white (or light) screen than a black (or dark) screen.” Roberson et al, 2002

In January 2007 a blog post titled Black Google Would Save 750 Megawatt-hours a Year proposed the theory that a black version of the Google search engine would save a fair bit of energy due to the popularity of the search engine. Since then there has been skepticism about the significance of the energy savings that can be achieved and the cost in terms of readability of black web pages.

We believe that there is value in the concept because even if the energy savings are small, they all add up. Secondly we feel that seeing Blackle every time we load our web browser reminds us that we need to keep taking small steps to save energy.

How can you help?

We encourage you to set Blackle as your home page. This way every time you load your Internet browser you will save a little bit of energy. Remember every bit counts! You will also be reminded about the need to save energy each time you see the Blackle page load.

Help us spread the word about Blackle by telling your friends and family to set it as their home page. If you have a blog then give us a mention. Or put the following text in your email signature: “Blackle.com – Saving energy one search at a time“.

There are a lot of great web sites about saving energy and being more environmentally friendly. They are full of great tips covering the little things that we can all do to make a difference today. Try Blackling “energy saving tips” or visit treehugger.com a great blog dedicated to environmental awareness.

I think someone from treehugger.com reads this blog? *waves* Should I make my background black? *pokes at template tabs* I’m scared. I need Mike Seyfang to back-up my bloggy first 😛

Hat tip: My favourite obscure, confusing, misspelling, ever-charming, wacky and enlightening astrologer, Mystic Medusa. She even writes with a New Zealand accent. Heh.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

6 thoughts on “blackle – energy saving google search engine

  1. You might want to note that Blackle is just the first page of www.searchincolor.com, a site which has offered google search in color since a much longer time. There are other color combinations on searchincolor which are energy saving..in general a dark background with light text will save energy over a standard white background.


  2. I find the other version www.Darkoogle.com is more easier to read since they uses green text just like the old days. Green text are more easy for our eyes and reduce eye strain.

  3. Sadly, the “save energy“ theory doesn’t hold up under analysis. Still, a good promotion for Heap Media.

    Interesting that you got hit with exactly the same comment-spam about darkgoogle.com too.

  4. Its a joke! The site does not even save the energy is suggested. The site preys in the sheepish qualities of the human race to extract a monetary benefit.

    The idea is stolen. If the creator had thought of the idea then one could say the idea was borne out of a genuine desire to help the planet. But no, the idea was stolen with the intention of making money! It is this kind of mentality which causes so much destruction in this world.

    If the owner where truly altruistic, he would donate the funds to worthy causes.

    In addition, he can’t even come up with an original name for the site. He has ripped this off google.

    Lets summarise:

    He has stolen someones else’s idea, he has stolen the name of the site, he has misled the world in the most despicable way – by preying on the simplemindedness of humans in order to turn a profit.

    Absolutely disgusting

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