Strange how some things change and others stay the same. We now have an old guard in Internet and they resist change fairly strongly. Particularly if they didn’t see it coming. I fell over this article in SMH today – Teenage habits – and was, well, gobsmacked at Paul McIntyre’s predictions for World Internet Project’s…
Well, Simon Canning from The Australian starts off his article Home made commercials put wind up professionals with: IF you hate advertising now, when it is made by professionals, imagine how you will feel when the amateurs take over. I’ve commented a couple of times on user generated advertising – the L’Oreal campaign caught my…
Don’t you just love it when the world turns upsidedown? Napster dropped a bundle on a failed advertising campaign at the SuperBowl a week or two ago: Napster’s Super Bowl ad voted the biggest loser The RegisterNapster has been awarded the title of Super Bore by viewers ranking the advertisements from last night’s football championship.Napster’s…
The New York Post has a light article on word of mouth advertising in online communities. It focuses very much on the idea that major brands are ‘playing’ with communities to see if its worth implementing a campaign that may end up with more negative comments than positive ones. The article makes no mention of…
Cool. Erietta (from Cyberworx) and I moseyed on down to Mintners to catch Mark Pesce (futurist), Jonathan Nicholas (Inspire), Mike Walsh (News Corp) and Jennifer Wilson (HWW).It was a great opportunity for me to understand where Australia is in the move towards participatory journalism and marketing. Mark Pesce is an interesting and dynamic speaker. After…
chromatic from SlashDot has some great points about what constitutes an online community in his article. Let me dot-point: Exist For a Reason (what I call ‘compelling content’)Users Draw Other Users ( ‘viral marketing’)Users Will Surprise You (and astound and amaze and inspire )A Sense of OwnershipA Shared History and CultureThe Bell CurvesBarriers Are Mixed…
Note: I’ve moved my blog here as my previous bloghost appears to be a morally bankrupt marketing company involved in cashing in on brandnames and bad faith use of domain names and goodness knows what else *sighs* you’d think with my background I’d not have fallen one of those. I have no patience for unethical…