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User Generated Ads – from The Australian


Well, Simon Canning from The Australian starts off his article Home made commercials put wind up professionals with:

IF you hate advertising now, when it is made by professionals, imagine how you will feel when the amateurs take over.

I’ve commented a couple of times on user generated advertising – the L’Oreal campaign caught my eye as did the Ford move away from marketing agencies.

One of the biggest brands to allow consumers to make its ads is Mastercard. The
company has launched a promotion in the US inviting customers to make their own
version of its “priceless” campaign.

My favourite Mastercard “Indecent Proposal” spoof is the one with the doorbell -from 2001.

More info at iFilm about director Scott Quigley and his other submissions.

A guy’s late-night proposal almost lands him in a date with his girl’s daddy. A take on MasterCard “priceless” ads.This film is part of the L.A. Film School Showcase. Want to make films like these yourself? Then enter the L.A. Film School Pitch Contest, and you could win a 6-Week Digital-Video Filmmaking Class!

While The Australian article covers viral marketing and hyper consumers (without using the jargon -*grins*) issues such ignoring censorship to make edgier ads is not covered. Though I have to admit, the naughty ones are the best ads. Like that Bridgestone dog one.

Oh and the Napster poledancer that I already wrote about.

Anyway to cut a long story short, I didn’t like that opening paragraph, but I did like the closing one:

Advertising agencies are just going to have to accept it.

I guess that means we will too. 🙂

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Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

3 thoughts on “User Generated Ads – from The Australian

  1. I'm pretty sure that the Toyota Yaris Doorstep/Sex video belongs to the same stable as Mastercard Indecent http://bit.ly/5F11Cq from 2001

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