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New York Post – Brand Seek Online Fans


The New York Post has a light article on word of mouth advertising in online communities. It focuses very much on the idea that major brands are ‘playing’ with communities to see if its worth implementing a campaign that may end up with more negative comments than positive ones.

The article makes no mention of hyper users, the older term “word of mouth” is used instead of the hipper “viral marketing” (see, I’m in the know!) and nothing is said of the fact that people already swarm and discuss movies. I will personally swear that all 5 million members of World of Warcraft community were online the night of the last Harry Potter launch. and they yelled out (in the ingame chat) the ending.

“The first thing I say to companies is, are you sure you’re ready for this,” Donnelly said. “Most companies, to be perfectly honest, are not prepared for the good and the bad. It’s a big commitment.”

Well gosh, people are going to get online to discuss movies and stuff anyway, unless big companies find a way to ban discussions on their products *rolls eyes* don’t laugh – they might try it.

“Given a choice of what your friends think versus a company or a professional reviewer, what movie would you pick?” Friedman said.

I don’t know what he thought the answer would be – mine is… a friend. Unless my friend was notorious for choosing sucky movies, chances are s/he and I have similar tastes. Well, which would you choose – friend or reviewer?

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Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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