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  1. Jonathan Nicholas should not have felt out of depth or out of place. He was the pivot for discussion for the whole event. He raised two key points about online communities:
    1. You must trust your online community for it to flourish.
    2. The value for companies of online communities is the potential to mine information on forums. Jonathan made the point that when conducting qualitative research you will only get answers to questions you asked but when you read forums you will see answers to questions that you haven’t even thought of.
    An interesting point for all online publishers and brand managers.

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